Developer Rides Off Into Sunset: Leaves Behind Broken Computer, Half-Eaten Avocado

in Announcements, Internal Stuff

Who knew the day would come when we’d have to say farewell to our Legendary Lead Developer and Ranch Flavored Corn Nuts Fanatic, Simeon Williams. Ten years ago, a young developer strutted into Stanton Street with dreams of world domination. Today, he leaves our company for the big city.

As we each rifle through Simeon’s old desk, we’d each like to extend some well wishes to him:

Ball fights will never be the same. We will no longer cower in fear of your rocket arm.” – Tony

“Good riddance. Just kidding. I will make others cower in fear with my powerful throw; but it will be tough to find someone who can match your skill in the world of coding. You will be greatly missed!” – Amy

“Keep it real dawg.” – Mason

“I’ll miss the ‘Bring Your Kids to Work’ days. Your boys are so adorable mostly because they have such a patient and loving dad!” – Karen

“Simeon was (and still is!) a great developer and will be very missed here at Stanton Street. His shoes will take massive feet to fill.” – Chris

“I wanna wish that crazy kid the best of luck. I’m sorry we didn’t get to know each other better, but I hope you kick ass at your new job. P.S. Great beard.” – Eileen

“Thank you for over 10 years of dedication to our company and surviving! Best wishes on your future endeavors.”- Brian

“May you live long and have many goats. ¡Buena Suerte SWIL!” – Naomi


We Got GIF’d

in For Funzies, Internal Stuff

We went a little LOCO this morning with our new GIPHY CAM app.

IMG_0372    Ladies and gents our Creative Director Mr. Tony Casas


The lovely Naomi Dhillon, Account Executive/ Project Manager


I think there were a group of young philosophers that once said, “Thank God it’s Friday night and I
just-just-just-just-juuuuuuust got paid
(money, money, money, money…)” -N’SYNC


This is Mason he’s our Goth Princess and Full Time Dev


This is our fearless leader, Brian. We are still trying to deal with all his swag.


Check, Refresh, Repeat

in For Funzies, Technology & Trends

Group of friends of different ethnics sitting on the street and looking at mobile phone - Young modern hipster people having fun with new technologies - Multiracial group representing the addiction to technology

The world around us is moving at warp speed. We are connected to everyone we’ve ever met in our lives via Facebook, we are watching news unfold in real time on Twitter, watching our friends at music festivals on Snapchat, and examining the lunch selections of people nearby on Instagram. We panic and freak out when we spend even 5 minutes away from our phones, laptops, and tablets. I understand that this is the “age of information” but I have to wonder, what would happen if we didn’t panic? What would you do with your 5 minutes?

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5 Social Media Terms of 2015 You Must Know

in Social Media, Technology & Trends

It feels like everyday there is a new techie term that we know nothing about. Some of these terms become so popular and useful that they make it all the way to Merriam-Webster. I’ve broken down some terms you might not know the meaning to.  Read on and impress your kids, coworkers, and friends with your new found knowledge. 

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The Fountains at Farah’s New Website is Overflowing with Awesomeness!

in Design & Development, Launches

If you haven’t heard about The Fountains at Farah, then now is the time to check ‘em out via their dazzling new website! Designed and built by your favorite website development company, the new website houses the various shopping, dining, events, and entertainment happenings at this incredible location.

Built for viewing on any device, the site’s responsive format makes this site smartphone, iPad and desktop friendly so you can view at home or on the go. Simple navigation helps the user zip through the site to easily find what they are looking for.

Preparing for a mega-shopping-eating extravaganza? Click the Visit tab to get basic info such as hours, parking options or directions. And, plotting out your plan of attack has never been easier. The Directory contains an interactive map of the property displaying every store, eatery and event space including hours, phone numbers, photos and links to affiliated websites.

Adventure seekers can view the Event calendar for upcoming concerts, art shows, movies, and other special happenings. To find out more about an event, a band or artist, click the image for details and other related links.

Curious minds can learn more about The Fountains at Farah, by visiting the About page. Questions are reserved for the form located on the Contact Us page. Users can also call or email The Fountains at Farah with the information provided on this page.

Business owners interested in becoming a part of this “power/town center” experience can download a leasing package or contact the developer or leasing consultant to assist with getting the process started.

Interested in adding a splash of excitement to your online efforts? Fill out our contact form and we’ll make sure your website is on point. You can also give us a call at (915) 351-8440 to find out more.


Domain Name Registration, DNS & Web Hosting Googlymook

in Technology & Trends, Techy Stuff

Many times when we mention the terms DNS, domain name registration or web hosting, potential and existing clients’ eyes glaze over, heart rates increase and beads of sweat well up on their foreheads. Because we care about your comfort and welfare, we’ve rounded up some details to help explain the whole dealio in less stressful terms.

The Domain Name

Stanton Street URL

Example of a domain name

Domain names are part of the URL that is used to identify where your webpage is on the Internet. Each domain name is unique, that’s why it’s one of the first things we ask clients to set up if they don’t have one.

When selecting a domain name, make sure it’s related to your business, memorable and most importantly… available. A quick check on will reveal what names are up for grabs or not. If a domain name is available, then it’s important to claim it by registering it to your personal or company name.

Registering a Domain Name
Once you’ve selected a domain name and confirmed it is available, you need to register it. Registering it assures that once a customer types in your URL it will take them to your website and not somewhere else!

There are several domain name registrars available who will be more than happy to manage your sparkly new web address. Be sure to explore your options and select a service that is accredited within the country you are located in. Fees vary depending on what company and service package you select.

Once your domain name is selected and registered, it will then be translated into an IP address per the Domain Name System, or DNS. This happens because computers and servers don’t speak human and need to understand commands in order to exchange files. As a result, translates to:

Web Hosting
Web hosting is a necessity because without it, a website wouldn’t exist. This is where all of your website files will be stored and managed. A majority of the time, a web developer can host your website and all of the associated files on their server. Since a website is renting space on a server, providers charge for that space. Those fees go toward server maintenance and updates.

How it All Comes Together
Once your domain name is registered and you have a host in place, a developer will create the site. When the site is finished and launched, it will be accessible through the designated URL which is translated to an IP address. Instead of boring you to tears with the full explanation, let me put this righhhht here:

How DNS Works

Click to view larger image

See? That wasn’t bad. Best part is that we can handle all of this for you! We can feel your stress levels decreasing already. Start the process by filling out our contact form or giving us a call at (915) 351-8440.

Learn More:
Video: DNS Explained
Stanton Street’s Frequently Asked Questions
Domain Name Fumbles Equal Online Troubles


Reaching Your Customers with Messaging and Notifications

in Design & Development, Marketing, Technology & Trends

Mobile Notifications & MessagingDo you need to get the word out about an upcoming sale or send out a special message to your customers about your store’s changing hours? Communicating with them is no longer limited to direct mail pieces, phone calls or emails. Utilizing smartphones and updated browser technologies can give you a better, more efficient ways of reaching your audience.

Not sure where to start? There are several ways to keep your users “in the loop.” Before you dive in be sure that the approach you select fits not only with the type of messages you are sending, but with your audience too.

Getting Started
1. Identify Your Industry – If interactions and building relationships are vital to your success, you probably should be connecting with your customers across various touchpoints.

2. Determine the Content – What kind of information will you be sending to your users? Communications with customers should be to be segmented and personalized. If users aren’t interested or if it doesn’t relate to them directly, they’ll delete it or unsubscribe.

3. Evaluate Your Assets – Cultivating a relationship with your customers requires quite an investment of time. Take a quick look at your manpower and resources then determine who will lead this initiative. It will help if this person is great with words and grammar and not intimidated by technology.

4. Identify Your Audience – Do you consider your customers pretty technical? Are they using flip phones or have no mobile phone at all? A little demographic research can go a long way in saving time and effort.

5. Give Users Control – Allow users the control over the frequency, the content and what medium they’d like to be reached through. Also, having pause and/or temporarily unsubscribe features incorporated in your messaging strategy will build brownie points with any customer.

6. How Will You Track Success – How will you know if your messages are reaching your customers? You need a way to track them through analytics or adding code for automated reporting.

7. Follow the Law – If you’re planning on reaching out to customers, be sure it’s within the requirements of the law. If you don’t like fines, then get up to speed with the CAN-SPAM Act.

Delivery Method
Email Notifications
Slightly different than email newsletters, email alerts are quick communications focused on the content the user has requested notifications for. Similar to email newsletters, these alerts are sent through the email address a user has provided via a sign up form.

SMS Texts
SMS text notifications will display as a text message on a user’s registered phone number. These messages are typically relayed through a third-party system which will send out a bulk of text messages.

Rich Media Messaging
Similar to SMS, Rich Media Messaging can incorporate video, images, text and social sharing. These messages are also relayed through a third-party system which will send out the bulk messages.

Mobile Applications with Push Notifications
Mobile applications are downloadable applications for smartphones and compatible mobile devices. Applications can send push notifications to users who have downloaded and installed an app.

Browser with Push Notifications
Technically, notifications can also be programmed into a website to send messages to users who aren’t currently using it via their desktops or mobile devices. Unfortunately this type of messaging still needs tweaking since the notifications don’t work from some browsers. This is because each browser behaves differently and not all users access the web in the same way. Because of this, the code a developer writes may not be understood by all browsers.

In summary, notifications are a great way to reach your customers when they are properly planned and executed. The last thing you want is to lose revenue or customers because you missed the mark. If you’d like to know more about communication strategies for your customers, fill out our contact form or give us a call at (915) 351-8440.

Read more about Notifications and Messaging:
5 Key Elements of User-Friendly Notifications – Design Modo
CAN-SPAM Act – Bureau of Consumer Protection, FTC
Notification Design Strategies – UX Booth
Push Mobile Marketing – App Notifications vs. Messaging – MarketingLand


FLFCU Lights Up the Internet With a Redesigned Website

in Design & Development, Launches

We’ll be the first to admit that FirstLight Federal Credit Union needed a revamp of their old website to bring it into the next century. Back when it was designed in 2008 it was definitely snazzy, but as with all things web-related – technologies, styles and techniques change. Once we received the green light for a redesign, it was full steam ahead coding away the last days of 2014. We rang in 2015 by launching FLFCU’s fresh new digs.

  • Old Website Old Website
  • New Website New Website
The new homepage opens up with simple navigation in English with an option to view in Spanish. Looking for a job or want to contact FLFCU directly? The subnavigation sits directly above the main navigation highlighting that content and more. If you’re simply dropping in to login and manage your account, the secure login is perched prominently on the page.

Homepage banners feature the latest news and content displayed throughout the site. Users can also search for keywords or locate a nearby ATM or branch using the tools on the homepage. Rates, news and promotions are also readily available for users to interact with clicking over to their landing pages for more details. The “Become a Member” invitation soars at the top of the website inviting users to find out eligibility requirements for membership.

Subpages provide the user with key information on the programs, services and products FirstLight has to offer for individuals, investors and businesses. The content links to related information on either internal or external websites for further information. The Financial Resources section provides users with several tools to help them learn more about finances, calculate loan payments or simply read up on the latest events and news from FLFCU.

Does your website need a makeover? Fill out our contact form and we’ll make it snazzy. You can also give us a call at (915) 351-8440 to find out more.


One Source Federal Credit Union Website Redesign

in Design & Development, Launches

  • Old Website Old Website
  • New Website New Website
One Source Federal Credit Union was founded in 1937 and has locations in El Paso, Texas and Las Cruces, New Mexico with the purpose of helping members meet their financial goals. They needed their old website refreshed to better represent their services and appeal to their member-owners. Stanton Street was able to bring their vision to life with vibrant images, colors and easy-to-find information.

Serving both Spanish and English speakers, the new website delivers relevant and timely information for all member-owners. Users can select their desired language by clicking the orange button at the top of the site to view content specifically geared to them. The site is also built to display on various screen sizes. This means users can view the site on their desktop or any mobile device – like a smartphone.

Specific services and other important information is highlighted through rotating banner images on the homepage. Each banner is clickable, taking the user to a sub-page for additional details. The homepage also contains logins for various services that help member-owners manage their accounts.

The homepage also features a top level navigation and a main navigation. The top level navigation contains links for career, corporate logins, ATM searches and locations with maps and a contact form. The Career page displays all open positions within OSFCU and gives users the opportunity to apply online. The ATM search provides a list and location for all ATMs located within a certain vicinity. Simply type in the zip code or address, city and state to find the one nearest you! Locating an OSFCU branch or main office is a cinch with the Location/Contact Us feature. Have a question for a specific branch or main office? Submit it through the contact us form within each location tab.

The main navigation is home to the various services OSFCU provides. Here, potential and current member-owners can learn more about OSFCU and what they offer in regards to Membership, Accounts, E-Services, and Loans & Credit. Users can also look up current Rates, check out the FAQ’s or view the Quick Links to get to where they want to go in one click.

Are you in need of a 21st century website revamp? Fill out our contact form and we’ll help you rebuild and rebrand yourself! You can also reach us at (915) 351-8440 to find out more information.


Consultations for Hire!

in Marketing

Stanton StreetAt Stanton Street we believe your online presence is imperative to your business’ success. Whether your goals are selling in the online marketplace or simply tailoring your website content to reach new customers, we’re ready to assist you in making the most of your web presence by offering some of our services on a consulting basis.

Through consulting, we can:

  • Provide a comprehensive review of your current website’s content and functionality.
  • Review and report on user profiles, best practices and competitors.
  • Discuss marketing, search engine optimization, sitemaps or web designs and provide you with recommendations.
  • Investigate and recommend third-party applications that best suit your needs and budget.
  • Observe your social media interactions and brainstorm strategies to further connect with your audience.
  • Assist you with developing an online campaign with display ads and measurable goals.
  • Troubleshoot business services and recommend other approaches so you can work more efficiently.
  • Provide tips for social media, e-newsletters or other online communications/customer outreach.
  • Analyze and discuss web analytics data and strategies.
  • Host a training for various online topics such as website analytics, social media profile set up, web design and Internet marketing.
  • Provide guest speaker services regarding online topics such as web design, user experience, copywriting, campaign strategies, trends and social media interaction.

These are only a few examples of the wide range of topics we can help with. Our clients aren’t limited to what we’ve listed above. If you have an issue or concern, we’re here to help by bringing our expertise to the table. We understand how important your online efforts are to your success and we want to ensure every facet of your presence is not only functional and conveys the right message, but also uses the most current web technology and techniques.

Your success is ours! Call us at (915) 351-8440 to find out more about pricing for consulting packages.