Times Are A-Changin- Our New Crop of Nerds

in Announcements, Internal Stuff

If it’s been a while since you’ve checked in with us, you might have noticed that we have some new people around our office and answering our telephones. While we miss our old employees, we thought we would bring you up to speed on who the new peeps are.

ChrisChris Clapp is our newest web developer. He is a living example of the phrase “I wasn’t born in Texas but I got here as fast as I could!” Chris moved to El Paso 9 years ago this month from the metropolis of Keene, TX, moving here to be closer to his now-wife. He has been developing websites since 1996 and has loved almost every minute of it. He is passionate about his Astros, youth ministry, camping, and Doctor Who.

MasonMason Sales is also a web developer here at Stanton Street. Before coming to us he had already started his own creative agency, worked as a freelance developer/designer and served as a web master for various firms across town. He’s also a founding member of the Texas Trost Society working to preserve various historical buildings in downtown El Paso. Mason can drink his weight in energy drinks, enjoys wearing flip flops with jeans and can code some of the best websites you’ve ever seen.

staff-eileenEileen Lozano is our new office manager and probably a familiar face if your Mac or iPhone was giving you issues. Not familiar yet? Give us a call and maybe you’ll recognize her voice since she’s also a deejay at RiosRadio hosting her very own show! Born and raised in Chucotown, Eileen’s always got the deets on the best local places to eat, hang and well… “where not be seen at.”

We look forward to our clients getting to know our latest additions and appreciating the reasons why they’re part of our kick-ass team!

P.S Are you looking to be apart of our fun and fancy free team here at Stanton Street? You’re in luck because we are looking for a kick-ass web developer that is ready to take the wheel! So if you think you have what it takes, make sure you send us your resume.


A Headline Is Worth A Thousand Clicks

in For Funzies, Technology & Trends

Social Media Connecting Blog Communication Content Concept

The year is 2015 and every man, woman, child and dog with a laptop, smartphone, and tablet has a blog. I sift through hundreds of blogs daily ranging in subjects. People so often have the same question, how can I make my blog stand out against the backdrop of humdrum bloggyness? The answer may be easier than you thought.

  • HEADLINES,  start with a great headline. You know as well as I do that they can make or break an article. We gravitate towards headlines that catch our attention and leave us hanging. Your headline is just as important as the content of your blog. DO NOT however, compromise the credibility and integrity of your blog by over exaggerating or lying in your headline to get more clicks.
  • Word Count: Living in the information age we are processing so much information daily that we don’t even have the attention span to sit through more than 300-500 words. We often skim reading material in order to find the answers that we are looking for. Keeping your blog posts within that range will avoid clicking on and then immediately clicking off the page. Also when writing your blog remember to style it in easy to read chunks will also keep the attention of readers. Try separating into paragraphs and breaking it up with bulleted lists ( like this one) or bolding words you think are important and should stand out.
  • Pictures, Filters, Videos, all of the above. Blog sites like Tumblr are picture heavy for a reason. Keeping with that people are more likely to skim than read, pictures will make up for the words that you are leaving out. If you are doing a blog about dogs people will want to see pictures of your dog in Valencia and X-Pro II dressed up as Donald Trump for Halloween.  Pictures add some fun to even the most serious of blogs, and you don’t need a professional camera to do it. Any smartphone with a decent camera will do the trick.
  • Write with purpose, no matter what you are writing about. Always, always, always have passion and purpose behind what you put in front of your readers. They will see right through gimmicks and posts that you put out that are only for Google ranks.
  • Tags, SEO, and links. If you are confused by what any of those three mean, don’t fret. I will break it down for you. Tags are words or phrases that you will add on to your blog to let the reader know quickly what the post is about. Keep the tags relevant to what your post is about. These are usually hyperlinked and displayed under the headline of your post. SEO is short for search engine optimization, in a nutshell this means how quickly people are able to find your post organically on the web. Installing an SEO plugin on your blog or filling out the one at the bottom at the page when creating a blog is vital to how people will find your blog. Links, you never want to leave your reader with questions. When adding links to your blog make sure that the reader never leaves your page and when they click their desired link that it opens a new page. There are different plugins for any theme  you can install these on your blog to make the links look pretty and not just a URL.



The Heartbeat of the Medical Center of The Americas Beats Stronger

in Announcements, Launches, Marketing

MCA-ResponsiveMedical Center of The Americas Foundation is truly a one of a kind. They have dedicated themselves to the advancement of biomedical research within our community. MCA knew that they needed an online presence that would get the public excited about the future of science and medicine. They wanted something professional with a lot of creativity. The MCA / Stanton Street team up was an obvious one considering we are both the best at what we do. The new MCA website highlights different programs dedicated to advancing the biomedical industry, their community outreach, and information on how you can be a part of their latest program, MCA Angels.

Their colorful homepage really gives you a feel for what MCA is about and their commitment to the field. You can obtain a lot of information about their programs, infrastructure, and support from the community. The easy to use tabs at the top of the site really help you navigate quickly through the various pages we have created for MCA. When scrolling over the About Us tab a colorful drop down menu appears to give you more options to learning about MCA. You are able to learn about their mission statement, their history and who sits on their board of directors. Trying to impress your professors or collegues and you need to find out more about their Annual Reports? No problem, we have given people the ability to not only see their 2014 reports but browse all the way back to 2012 in a neat organized fashion. The MCA news tab allows you to find out more information about the MCA Tech Park , a state of the art facility that is on schedule and on budget to open May of 2016. You are also able to read other headlines the Medical Center of The Americas Foundation has made.

The navigation bar is also home to a series of tabs that provide readers and researchers with MCA’s latest projects like Cardwell Collaborative, its subsidiary Redsky, and their MCA Campus located in South Central El Paso. While you are checking out all the newest development in health and science, don’t forget to watch a very profound and inspiring video that depicts exactly what MCA is striving to achieve everyday. After you have checked out their video on The Future of the Healthcare in the Borderplex you are going to ask, how can I help? That’s easy, whether you want to give monetarily or with your time we have included a Give button located at the top of the page. This makes it easy and convenient to connect with other fundraisers supporting the cause. Getting your information about MCA on the go is also easier than ever, we have made the site to fit screens big or small. Use your smartphone or tablet to give on the go.

We here at Stanton Street geek out over social media just as much as the next techie nerd so we had to include it on their homepage. Take a little scroll down to the bottom of the page you can easily access their Facebook, Twitter, and YouTube channel.

Even you just spend a few minutes on the Medical Center for the Americas new website it is easy to see how Stanton Street effortlessly created a place for professionalism, science, and creativity to coexist. Do you have a website or idea that you that you would like to take to the next level? Fill out our contact form and we’ll get started on making your company gets the notoriety that it deserves.


How Safe Are Your Passwords?

in Techy Stuff

Everyday we have to remember what feels like 100 passwords for work, school, and personal stuff. Keeping it all straight, making it easy to remember, and secure against hackers is definitely not an easy feat. Frustrated does not even begin to describe how I feel every time I have to reset my password using security questions.  First let’s go over some password, under no circumstance should you do these, rules.

  1. Never include your name, last name, DOB, or the name of your company
  2. Use another number sequence than 1,2,3,4
  3. Shorter than four characters
  4.  Using the actual word, password
  5. Using any word found in the dictionary

Now that we have a better idea of what a bad password looks like, let’s tackle the makings of a great, not good password. As I mentioned previously using words found in the dictionary are not secure, but you can replace letters with symbols to make the password stronger. For example: p@$$w0rd ( I’m aware I just broke rule number 4, but for the purposes of this blog we will go with that). Below are some other recommendations for making your password secure.

  1. Avoid capitalizing the first letter of your password, instead opt for rotating back and forth between capital and lowercase
  2. Use at least 8 characters
  3. Try using symbols like @, %,!,# to add complexity to your password
  4. This can be a place where you can also utilize anagrams

Be creative with your passwords you don’t want to be the low hanging fruit when things start to get hairy. Avoid writing passwords down but if you absolutely must, make sure that you are storing them in a safe place. Avoid writing things like my GMAIL password is….. try developing anagrams for those things as well. Happy Passwording!


Are you Linked Out?

in Social Media

You’re looking for a new job and you’ve polished up and dusted off your old resume. You’re officially on your way to getting that new position, right? WRONG! Dead wrong. These days just having just a resume will not get you in the door, it won’t even get you noticed. You need to be proficient in 8 languages, be the recipient of the Bill Gates Millennium scholarship, have won a Grammy and an Oscar, and you’ve had to be photographed with Barack Obama himself. That may seem a little dramatic but we live in a highly competitive,interactive, and connected world. Employers are checking LinkedIn for potential prospects, what kind of terms will make potential employers roll their eyes or stand up and take notice?Linkedin Login Page

By now we have seen literally hundreds of resumes, some good, some bad, and some using boring preset templates. The terms listed below are just of a few of the humdrum, total snoozefest lingo that you should avoid on your LinkedIn profile.

  • Goal-oriented
  • results driven
  • team player
  • fast learner
  • problem solver
  • great communication skills….. the list could really go on and on.

Now that you know the type of generic things not to say, take some time to do some clean up. While you are there fill in any holes that your account might have. The more complete your profile is the better you look. Make sure you also take some time to join groups, engage in conversations and upload a profile pic that is edgy, casual or business enough to get the attention of your peers. Now that we’ve deleted all those overused words it’s time to add the good stuff. Below are some awesome examples to get you started when redoing your LinkedIn and resume, if you are having trouble developing new terminology think in terms of synonyms.

  • Directed
  • Redefined
  • Saved
  • Taught
  • Won
  • Reorganized
  • Accessed
  • Accelerate
  • Built
  • Changed
  • Mentored
  • Created
  • Articulated

Pair your new profile and resume with a good attitude, positive mantra, and killer smile. What are you waiting for? Get out there and kill it!

P.S  Stanton Street Technology is hiring , head on over to our site and apply!


There’s a New Sheriff in Town

in Announcements, For Funzies, Internal Stuff

Question, who has two thumbs, a khaki blazer, a cat shirt collection, and just got a promotion? Answer, that guy right there.tony staff pic

Tony Casas has managed to snag a brand spanking new position here at Stanton Street Technology. I give you our new Director of Design and Production. Tony will represent and guide our kick-butt development team, he will set the pace, path and standards for all production activities. He will work closely with the production department , project manager and client services to ensure our projects meet specified requirements, timelines and budgets.

Since Tony has been designing things graphically since he was seventeen and has developed too many sites to count over the last 7.5 years he was an obvious choice. Tony brings his quick wit, eye for design, and a huge smile to work with him everyday. We are oh so very lucky to have him as a part of our team and can’t wait to you to flourish in your new position. Congratulations Mr. Casas, Cheers to you!


Social Media Managing – When Should You Be Posting?

in Social Media, Technology & Trends

colored social network buttons.

Social Media isn’t just for lurking your exes and old college buddies, it’s a huge part of how most of us get our information in real time. You need to keep the content on your blog and social media pages fresh and up to date. You can do things such as scheduling posts on all social platforms to keep your business in the forefront of your customers mind.  Scheduling posts is a great tool to use so it takes the “remembering to post” out of the equation. The big question is, when do I post and how often?

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Developer Rides Off Into Sunset: Leaves Behind Broken Computer, Half-Eaten Avocado

in Announcements, Internal Stuff

Who knew the day would come when we’d have to say farewell to our Legendary Lead Developer and Ranch Flavored Corn Nuts Fanatic, Simeon Williams. Ten years ago, a young developer strutted into Stanton Street with dreams of world domination. Today, he leaves our company for the big city.

As we each rifle through Simeon’s old desk, we’d each like to extend some well wishes to him:

Ball fights will never be the same. We will no longer cower in fear of your rocket arm.” – Tony

“Good riddance. Just kidding. I will make others cower in fear with my powerful throw; but it will be tough to find someone who can match your skill in the world of coding. You will be greatly missed!” – Amy

“Keep it real dawg.” – Mason

“I’ll miss the ‘Bring Your Kids to Work’ days. Your boys are so adorable mostly because they have such a patient and loving dad!” – Karen

“Simeon was (and still is!) a great developer and will be very missed here at Stanton Street. His shoes will take massive feet to fill.” – Chris

“I wanna wish that crazy kid the best of luck. I’m sorry we didn’t get to know each other better, but I hope you kick ass at your new job. P.S. Great beard.” – Eileen

“Thank you for over 10 years of dedication to our company and surviving! Best wishes on your future endeavors.”- Brian

“May you live long and have many goats. ¡Buena Suerte SWIL!” – Naomi


We Got GIF’d

in For Funzies, Internal Stuff

We went a little LOCO this morning with our new GIPHY CAM app.

IMG_0372    Ladies and gents our Creative Director Mr. Tony Casas


The lovely Naomi Dhillon, Account Executive/ Project Manager


I think there were a group of young philosophers that once said, “Thank God it’s Friday night and I
just-just-just-just-juuuuuuust got paid
(money, money, money, money…)” -N’SYNC


This is Mason he’s our Goth Princess and Full Time Dev


This is our fearless leader, Brian. We are still trying to deal with all his swag.