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Author: Karen Loper

Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company. Contact Karen Loper at (915) 351-8440.
The end of SEO? Well that depends.

The end of SEO? Well that depends.

Is SEO dead?Mashable asks, “Are we coming to the end of SEO?”

And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one.

It all comes down to what you believe search engine optimization is all about.

Merriam-Webster’s Dictionary defines Optimization as: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.

So we want a website that is fully perfect, functional or effective as possible. Who makes that determination? Who are you are optimizing the website for? Do you create a beautiful website for people to use, navigate easily though and ultimately come away with the product or information they needed. Or, do you create a website for a machine/spider that tricks the search engine into popping your website high up in the rankings, but that users ultimately hate and run away / bounce from after the first click?

At Stanton Street – we’ve never tried to game the search engines. We always considered SEO a part of the website from the ground up, not just the window dressing. We built websites for people, not for search engines. Our brand of SEO starts with:

  • A solid site architecture and structure that follows the World Wide Web Consortium’s international standards
  • Search engine friendly URLs that have words instead of numbers
  • Website copy that is relevant, informative and original
  • Navigation that is intuitive with no duplicate pages
  • Necessary meta tags are short and to the point
  • Search engines are notified of all relevant pages on the site
  • Search engine webmaster tools are monitored for any issues that might arise
  • Old pages are redirected to the most relevant page on the site
  • Measurement of website effectiveness

We don’t do SEO tricks. We do solid websites. Nice that Google seems to have adopted our philosophy into their algorithm!

If you want Net Results for your website, you know where to find us!

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Cosmetic Surgeons’ Website Gets An Enhancement

Cosmetic Surgeons’ Website Gets An Enhancement

Cosmetic Surgery and Laser Center of El Paso is the premier plastic surgery practice in the Southwest Region. Dr. Mark Jabor and Dr. R. Dale Reynolds had us build them a beautiful website about three years ago, which increased visit to their site each month by 135% as well as online consultation requests by 22%.

Now, with more than half of the traffic to the Cosmetic Surgery and Laser Center of El Paso’s website coming from mobile devices and tablets, the doctors wanted a website that worked well and looked even better on smaller screens. Stanton Street looked into the option of a responsive site, but the Doctors were still very pleased with their current site and didn’t want to a responsive redesign. The next best solution was to design an elegant mobile-friendly site showcasing the cosmetic surgical procedures and services offered by Cosmetic Surgery and Laser Center of El Paso.

Three views of the Cosmetic Surgery and Laser Center Mobile Website

After thorough research in to which pages on the site were most frequently visited by mobile and tablet users, Stanton Street designed the mobile site so that those pages would be one click away from the homepage. Icons at the top of all pages allow quick and easy access to the menu, photo gallery, maps to their Westside and Eastside locations as well as a click to call feature for both locations. Buttons as the bottom of each page give access to procedure categories such as Face, Breast, Body and Skin making it as easy in investigate any cosmetic surgery service the doctors offer.

Does your website need a lift with the addition of a mobile site? Fill out our contact form or give us a call at (915) 351-8440.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Review Your Website’s Statistics in a Snap

Review Your Website’s Statistics in a Snap

In an effort to keep our website customers more informed about the performance of their site, Stanton Street has added a new extra benefit to go along with our excellent service, good looks and charm: a Monthly Snapshot Report. The Snapshot, includes key performance metrics for your website. If you are a current Stanton Street website customer, watch for an email on the first of every month that will include your custom report. We hope you use this information to identify new opportunities for your business or organization through your website.

Monthly Snapshot Website Traffic Map
Google Analytics™ service, Google and the Google logo are registered trademarks of Google Inc., used with permission.

Key Metrics you will see on your Monthly Snapshot:

  • Visits: (now called Sessions) a visit or session is a period of time a user is actively involved with your site.
  • Bounce Rate: a percentage of single page visits or sessions
  • Time on Site: the average time a user sends on your site.
  • Average Pages / Visit: the average number of pages a user sees in one visit or session
  • Visits by Region: a map of the United States showing the number of visits or sessions by state
  • Visits and % New Visits by Region: a list of the visits or sessions by state and the % of new visits or sessions from each state
  • Unique Visitors: a list of the number of new and returning users to your website
  • Top Keywords: the keywords typed by users into a search engine that result in the most visits to your website
  • Top Pages: the most visited pages on your site by pageview but also includes the number of exits from that page
  • Top Traffic Sources: the most frequent sources and mediums used to get to your website
  • Top Social Sources: the most frequent social media sources used to get to your website

E-commerce sites will also include:

  • Top Traffic Sources with Revenue by Source: the most frequent sources and mediums that drive your e-commerce site revenue

If you would like to discuss your Monthly Snapshot report or learn more about your website’s analytics, feel free to give us a call at (915) 351-8440.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Beware of SEO Spam

Beware of SEO Spam

Have you noticed an increasing number of emails about Search Engine Optimization (SEO) in your inbox, your website contact us form or even phone calls lately? Stanton Street gets them for our site too, several times a month, and we are in the SEO business! We also suspect that even Google gets their fair share as well. Messages like the one below are only one such example:

SEO Scam Email Example

These kinds of emails, contact us form submissions and phone calls are SPAM, and we give you permission to delete or hang up on every single one of them. But just in case there is any hesitation on your part, here are 10 signs that it is SEO Spam.

1. Unsolicited SEO Offers – especially from generic free email accounts such as gmail.com or hotmail.com.

Spammers use spiders to crawl for lists of urls and email accounts. They then send mass emails that aren’t even personalized with details about your website while making alarmist claims. Also, any legitimate SEO company would email you from their company email account, not a gmail account. Delete, delete, delete.

2. Social Media and Organic Traffic Claims

If the spammer did their research, they would give you specific examples of what your traffic currently is, and what they think you should be getting.

3. Reference to Important Keyword Phrases

If we were trying to get your SEO business we would let you know what your important keyword phrases are, and where you rank for them. Examples, even if they are only just a few lend so much credibility to an SEO pitch. Without relevant examples, the email is just spam.

4. Social Media Sites Claims

Doing well in social media is a comparison game. How are you doing relative to your competitors? So which pages are they comparing you to and which metrics do they say you falling behind? Oh, we forgot. They didn’t provide that information. Spam.

5. Free Website Audit Offers

If it is free, and they really want your business, why don’t they send the report as a pdf file with their email to prove that they really know about your website. Oh, yeah it must be spam.

6. Guaranteed Rankings Claims

Any SEO that guarantees rankings is a scam artist.

7. “I’m not Spamming”

If they have to tell you they aren’t spamming, they are.

8. They Claim to Have Found your Site Using Google in a Post Script

Hmmmmm …. Anyone else see a total contradiction? Your website must be ranking well in the search engines for something if they found you on Google. In reality, they used a spider to find your site, gather your information and spam you.

9. Future Technologies Suggestions

HTML5 and Responsive Design are not future technologies. They are the latest technologies that are here to stay. This doesn’t mean they are the best options for every website. Perhaps a mobile site would work better to meet your goals and your budget. Ask your current web developer. If they thought you needed it, they would have probably already have tried to sell it to you.

10. Does the Self Proclaimed “Marketing Consultant” have a website?

If the “Marketing Consultant” specializes in getting you better search engine traffic, they should first prove their success by having a professional website. So go ahead and Google them. A little research on your part will uncover if they are legitimate or a spammer.

Need more information on how to improve your Search Engine Optimization the RIGHT way? Give us a call at (915) 351-8440 or fill out our contact form.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Yardbright’s Landscape Lighting Website Illuminates the Internet

Yardbright’s Landscape Lighting Website Illuminates the Internet

Yardbright Landscape Lighting is a manufacturer and distributor of quality outdoor landscape lighting and garden products based in El Paso, Texas. They had an existing e-commerce website that needed to be spruced up a bit. Stanton Street had lots of ideas to improve the website, easier to navigation, updated design and lots more pictures. But, we also had a business solutions idea to help Yardbright better manage their product inventory.

A peek at Yardbright’s refreshed homepage

Yardbright’s new website gives them the ability to customize their product catalog by adding or changing categories, sub-categories and products at the speed of light. It also features lots of great products on the homepage. Since a picture is worth a thousand words, Yardbright can now upload multiple images of each item they sell. Multiple pictures are so very important in helping customers to make their final purchase choices. The system also suggests other items to a customer based on purchases made by other customers.

To further assist customers, at the beginning of the checkout process they have the option to create an account. This account will allow customers to login to view their order history, make changes, as well as place new orders.

But wait, there’s more. Stanton Street added an Inventory Management System. The system tracks exactly how much product Yardbright has on hand. It also lets the online customer know if the item they selected is “in stock,” in “limited supply” or is “out of stock” and identifies the approximate ship date.

Do you need a custom website or business solution to spotlight your products or services? Give Stanton Street a call or send us an email. We’d love to help your business shine!

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Traditional Advertising vs. Digital Advertising with Stanton Street

Traditional Advertising vs. Digital Advertising with Stanton Street

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits.

Benefit #1: Targeting

Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are searching for exactly what you have to offer and/or key off their age, gender, interests, topics and/or location. Then re-target your ads to people who were oh so close to completing the desired action or purchase but didn’t quite finish. All of this gives you pinpoint accuracy in your advertising spend, maximizing your advertising dollar and your return on investment.

Benefit #2: Measurement

How do you know if your advertising dollars have been well spent? Was your last sale a result of someone seeing your ad online or a click from your latest newsletter? Digital Advertising is one of the most accountable forms of advertising there is. It allows you to gather data on each parts of your digital campaign to determine which is converting and which isn’t. The best part is that you don’t have to wait until your campaign has run its course to measure effectiveness. Conversion reports can be at your fingertips daily, weekly or monthly. So what can you do with all of that information? Please read on!

Benefit #3: Adjustment

Adjustment goes hand in hand with Measurement. Digital Advertising is never, ever, a set it and forget advertising medium. It allows you to run several different types of ads from several different sources. Measure which ads or sources give you the biggest bang for your buck. Then drop parts of the campaign that aren’t converting. Pause an ad that is a dog. Move your ad buy budget to ads that are making you money! All of this means lower advertising costs with more conversions and better results for your business. Digital Advertising gives you the power to make changes anytime throughout your campaign.

Don’t Waste Your Digital Campaign Dollars

All Digital Advertising campaigns managed by Stanton Street, are driven by results. We don’t just set up your ads or campaigns, click “go” and walk away. We manage, nurture and squeeze every ounce of return on investment out of your campaign through targeting, measurement and adjustment. We bob and weave with your conversions, never content to sit back and wait or “forget it” until we used up your money. With all of the valuable benefits of a digital ad campaign, you’d be a fool to miss out by treating your digital campaign like a traditional campaign!

If you want Stanton Street help your Digital Advertising campaign reap these benefits and increase return on investment, contact us today!

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Special Care Went into the Making of the Palliative Care Center Website

Special Care Went into the Making of the Palliative Care Center Website

Texas Palliative Center provides only the highest standard of care, comfort and quality of life for patients and family members dealing with serious, advanced illnesses, which may or may not be terminal. When they asked Stanton Street to create their website, it had to meet the highest standards as well.

Warm, welcoming and compassionate to all whom enter the doors of Texas Palliative Center, we knew the website had to portray the very same look and feel while imparting valuable information about such important services.

Texas Palliative Center - Adding Life to Every Day

The website explains that palliative care, supportive care, end of life care and hospice care are terms that are frequently used interchangeably. Although hospice care and end of life care are different from the others and always a part of palliative care. The Services page goes into greater depth about the range of palliative medicine and its philosophy that is the cornerstone of this amazing facility. The website also includes a simple to use online employment application form if you are interested in joining the dedicated staff of the Texas Palliative Center.

Stanton Street wanted to make sure that management of the Texas Palliative Center’s new website was easy. This was made possible with a content management system, where website copy and online forms are simply and quickly managed.

Do you need a website custom made to express your style, needs and high standards? Stanton Street is happy to give you the same TLC we extended to Texas Palliative Care. Give us a call or send us an email. We are here for you!

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Google Search Algorithm Champions User Experience

Google Search Algorithm Champions User Experience

On January 19, 2012, Google made an interesting change to their algorithm. Yes, it is just one out of about 500 algorithm changes per year, and it will only produce a noticeable affect to less than 1% of searches globally. Considering that 1% of the 12 billion searches on Google in December 2011 equals 120 million searches, 1% is a big deal.

The change means the Google will be looking at the page layout of each landing page, specifically for content “above the fold.” If a site comes up in the organic rankings for a paticular keyword, Google wants the user to be able to find that information quickly without having to scroll and scroll to find it. Google is really trying to target sites that have lots of ads above the fold, and push the real content down below those ads.

Score one for Google in the fight to improve user experience!

To read more about this change please take a look at Google’s Official Search Blog, Page layout algorithm improvement.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Stanton Street’s 2012 Resolution: Stop Supporting Bad Habits!

Stanton Street’s 2012 Resolution: Stop Supporting Bad Habits!

Use of Microsoft’s ten year-old browser, Internet Explorer 6 (IE6), has dropped to below 1%, according to Net Applications, a leading internet market share consulting service. This has given everyone at Stanton Street reason to celebrate. Seriously! Tony Casas, Creative Director, has deemed today “the single greatest day of my life.” So what is the hoopla all about? The 1% threshold means Stanton Street will no longer optimize websites for IE6.

According to Tony, “I don’t think anyone truly understands how bad IE6 is. It would take me eight hours to break down a site and another six or seven to make it work in IE6. It also tremendously limited what I could do as far as design. I actually don’t think I could break down some of our newest websites in IE6. Now I can go crazy. I’m excited.”

So now, if you try to use IE6 to view a new website designed by Stanton Street, you will be met with a personalized message, “Still using IE6? Bet you have a brick for a phone, too! Upgrade your browser today.”

If you want to learn more about why you should ditch IE6, take a look at our blog post on March 8, 2011, 3, 2, 1: Internet Explorer 6 Countdown.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Using Technology and Social Media to Help not Hurt

Using Technology and Social Media to Help not Hurt

I don’t know about you, but I found out about the London Riots through a tweet. It really saddens me that the widespread violence and destruction in London were orchestrated through BlackBerry Messenger (BBM), which is a messaging system for BlackBerry devices allowing you to chat with individuals or groups. Technology seems to have failed us when it can be easily manipulated as a tool for harming others.

Then a shining light appears and sadness fades to joy when I read an article by Erica Swallow, Mashable, “London riots: Social media mobilizes riot cleanup.” Did you know that riot cleanup efforts, volunteers, and in-kind donations are actually being organized in London through Twitter and Facebook?  Yes, yes, yes!  Technology and social media will be a tool used for good! This is an immediate answer to a problem delivered through the very same type of tools that were used in the first place. Today, technology and social media triumph as they bring people together to help instead of hurt.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.