Jordan Foster Construction and Stanton Street: We Build Beautiful Things Together!

in Announcements, Design & Development, Launches

Jordan Foster Construction Responsive Website

Jordan Foster Construction is an established, award-winning Texas construction company headquartered in El Paso with offices in Austin, Dallas, Houston and San Antonio. Formerly CF Jordan Construction, the company had recently gone through a name change and needed a new online identity to go along with it. So when we got the call to update their site, we knew it was our time to shine.

Armed with user profiles, competitive research, surveys and overall best practices, we dove into developing what we think is one of our best sites to date. The site is responsive, meaning it will adjust to the view of a desktop, tablet or smartphone. This especially comes in handy for those viewing details from a job site or in an important development meeting. Navigation is simple and direct, getting users where they need to go in one click.

Subcontractors and job seekers have first dibs sitting at the top of the main navigation. Job seekers are given a brief introduction and contact information. Subcontractors get to meet their Contract Administrator, download applicable forms and access to their regional key contacts for additional information.

Taking into consideration the breadth and depth of their reputation and experience, the homepage features flagship projects from each of their service categories in commercial, residential, infrastructure, concrete and federal. With one click, a user is taken from the homepage to the project details.

News blips at the bottom of the page highlight Jordan Foster’s commitment to its community as well as updates on projects that are underway. Social links above the footer give users a quick link to each profile giving users and opportunity to follow the company on LinkedIn, Twitter, Facebook, Google+ and Flickr. Need to contact the company? A quick rollover of the locations serves up a quick glance at the addresses and phone numbers of each office.

The About Us section includes a company overview, office locations and contact information, a historical timeline and profiles for executive leadership and board members. Feeling a little daydreamy? Visit the Projects section for photo galleries of various projects. Here, a user will find details about each project such as: client, architect, size, cost, a small description and a pop-up photo gallery.

The Video page houses webcams and YouTube videos for current and future projects. Our favorite? The El Paso City Hall Demolition video. It’s a must see. Speaking of must sees, there is also a News section that contains press releases and media coverage from local, regional and national outlets. The whole site is wrapped up in a nice, cozy SEO blanket making sure we don’t miss a search.

And now a few words from our sponsor – Mark Gudenas, Vice President Corporate Communications at Jordan Foster Construction:

“When I selected Stanton Street to build the new Jordan Foster Construction website, I knew that I had picked the right company. I just didn’t how right they were. The entire team at Stanton Street is incredible! I have been wowed by their talent, knowledge and expertise throughout the entire process. They made it efficient, organized and truly a delight. And they’re fun to work with.

The look, feel and design of the new website are all excellent. Through a well-thought-out process, the team learned precisely what I wanted in the new website and delivered it in spades, beyond what I was hoping for. The navigation is intuitive, and flows seamlessly. The architecture is brilliant. To the uninitiated, you don’t even notice it. But there was a lot of expert work done to build something that performs so effortlessly.

Many thanks to Amy and Brian who oversaw the enterprise, Christine who takes such good care of clients, Tony who has a magic design wand, Karen who is best friends with Neo and actually knows how to get into the “machine,” Simeon who has a special wrench fitted specifically to 1′s and 0′s, and Naomi who expertly, professionally, diligently and wonderfully guided, drove and managed the entire process, all while working under the hood writing copy, editing and directing content to ensure a great website was being created.”

No denying we’re blushing over here, but we’ll still ask. Do you need some beauty in your corporate life? Fill out our contact form and we’ll get started on a smashing website. You can also give us a call at (915) 351-8440 to find out more.


The Hunt Family Foundation: Giving Back with an Easy-to-Use, Refreshed Site!

in Announcements, Design & Development, Launches


Being a not-for-profit organization is not easy. It takes many hours and much dedication to keep it going and sometimes finding and receiving funding is a monster of a job in its own. Thankfully, The Hunt Family Foundation is a resource that regional healthcare, education, arts, local heritage, quality-of-life initiatives, and regional economic development can turn to.

With their recently refreshed website, organizations can find out more about the foundation, its staff and several key projects that are currently being funded. Organizations can also keep track of the great things going on in the News section of the site.

Those seeking funding can read more about the deadlines, information needed and requirements. If an organization meets the requirements, then they’re one click away from filling out a grant application online!

Annual reports are displayed on the website for a deeper look into The Hunt Family Foundation. Here, organizations can find out even more about the foundation itself – past and present. If organizations can’t find what they need on the actual site or have unrelated questions or comments, they can easily submit them via the contact us page.

Do you have a foundation or business that needs more exposure? Fill out our contact form or give us a call at (915) 351-8440.


Website Down! Reasons Why Websites Go Down and What to Do

in Design & Development

Website Down

Websites go down. It’s a digital fact of life due to Mother Nature, hardware issues or other things mostly out of a web provider’s control. Either way, there’s no question what your next action should be: call your developer. In this case it would be us at (915) 351-8440. If it’s during the weekend, submit a HelpDesk ticket and we’ll get back to you right away.

Now let’s get into the details of why your site is actually down. A few of the more standard reasons are below listed by severity. Other wacky, unbelievable things are the stuff of legends.

Server Maintenance
Typically we alert our customers ahead of time when we have server maintenance scheduled. Server maintenance is necessary for hardware upgrades or security/software updates. Users are notified ahead of time and most maintenance is done when there is very little traffic to a site. For most businesses, midnight is usually a great starting time.

Coding Errors
Coding is very cerebral work and when the cerebrum is full, a developer may forget to close line of code or comment something that makes your site work. It’s typically an easy fix once the developer downs a Monster then reads through lines of code associated with site functionality.

Hardware Malfunction
Servers are machines and sometimes fans bust, circuits fry or are just angry in general. Replacing the offending part is usually an easy fix; unless it needs to be ordered then it’s up to UPS and their trusty steeds.

DNS Changes or Expirations
Domain names are typically a third-party affair. Sometimes, the third-party company the website address is purchased through changes its IP address and doesn’t communicate it with our servers. Other times, the domain name expires and no one renews it. Both result in chaos where villages of sites burn down.

Server Overload
If you happened to post something controversial or are giving away free cars through your website, expect a tsunami of traffic. If well planned, you can have backup servers to help maintain services while millions of calls are being made to your URL. If not, the tsunami will consume and obliterate.

Datacenter Problems
Servers are usually large and in charge – so like many other companies, some of our websites are hosted offsite. These offsite locations are large storage facilities specifically designed to maintain the optimum performance environment. When those datacenters are hit with a power failure or a hardware malfunction, it affects all of the sites that live there.

Now unless you’re a high profile what have you, it’s unlikely that you’ll get hacked. However, these things do happen especially for slimy malware programs that make their way onto the computer you use to maintain your site. To prevent this, make sure your password is secure and you’re not a “Clicky Cathy” clicking on every banner ad you see.

As mentioned before, websites go down. The best advice we can give is to be patient, available and provide all of the information that you can. We’ll help you as quickly as possible to get to the root of the problem. Questions? Comments? Hit us up via our contact form or call us at (915) 351-8440.

1 Comment

WestStar Mobile-Friendly Site: Easy to View, Easy to Use

in Design & Development, Launches
WestStar Mobile-Friendly Website

WestStar Mobile-Friendly Website

Looking for a quick, easy way to access WestStar Bank while you’re on the go? Check out their new mobile-friendly website on your smartphone! Here you’ll find the latest information on products, get directions to the nearest ATM and more.

The first stop on the mobile-friendly site is the Mobile Banking tab. Users can download iPhone/iPad or Android apps and also login and manage their account through WestStar’s mobile NetBanking site.

Interested in Personal Checking, Lending or Business Products? A quick click on the Products tab gets you the information you need to make an informed decision regarding your financial needs. Forms and links to additional information are also available where applicable.

If you’d like to speak to a Customer Service representative, report a lost or stolen card or send WestStar some feedback; simply click on the “Contact Us” tab to access click-to-call phone numbers and addresses for the main office and branch locations. Clicking on the “Contact Us” button on the page delivers a feedback form that seamlessly captures your comments and routes to the proper department or individual for a reply.

The “View branch locations” link takes you directly to the Branches and ATM locator portion of the mobile-friendly website. The locator can find the nearest branch or ATM through the GPS location of your smartphone or from an address or zip code. The branch locator not only helps you find the nearest WestStar branch but also provides details on operational hours, contact information, a list of services as well as directions served up through a Google map. The ATM locator works in a similar way using the GPS location of your smartphone or a zip code. If there’s not a WestStar ATM nearby, click on the Allpoint link to access their database of ATMs across the U.S.

WestStar ATM/Branch Locator

WestStar ATM/Branch Locator

For users that want to dive deeper into the services WestStar has to offer, the mobile website also provides users with quick links to the full website and privacy disclosures. Alerts are also available on the mobile site informing users of upcoming events, service updates and possible scams to be on the lookout for. Have socializing in mind? Click on the Facebook link to connect and interact with WestStar Bank and their fans!

Thinking a mobile-friendly site is for you? Fill out our contact form or give us a call at (915) 351-8440 to find out more.


Communication Nightmares? Get Organized and Get Intranet

in Design & Development, Technology & Trends

Internal Communications Nightmare

One of the biggest challenges for businesses is internal communication. If you’re a medium to large size business owner, maybe you’ve tried several out-of-the-box solutions that have failed to give you the customization you need. That’s when you can call on Stanton Street to create a custom, streamlined intranet built directly to your specifications.

Using the power of the web to streamline your company’s internal operations, our private websites allow you to quickly and efficiently share and organize information with everyone in your organization. Employee intranets can serve as a central location to store documents and other important information allowing your organization to go paperless.

We can help you centralize your internal communications with functionalities such as:

  • Employee Clock In/Clock Out
  • Employee Action Items
  • Job Openings, Birthdays, Anniversaries, Announcements
  • News and Events Display with RSVP Feature
  • Employee Quick Link Customizations
  • Employee Directory
  • Document Repository
  • Vendor Documentation Management
  • HR Information
  • FAQs

Stanton Street has developed intranets for organizations both large and small. Like all of the websites we develop, your intranet will be custom built to meet your specific needs. While your company may require a calendar to post vacation requests and keep track of employee birthdays, another business may be more concerned about implementing a document repository which can neatly hold and categorize multiple types of documents. Maybe there’s a need to track online sales as well as related documents, forms and information. Stanton Street is capable of handling these types of needs and more.

Our experienced staff has developed intranet systems for a variety of client types, including financial institutions, non-profit organizations, real estate developers, travel center networks and a wide array of other businesses which have benefited from their custom built structure.

To find out more, check out what we accomplished for one of our clients. If you’d like to get started, fill out our contact form or call us at (915) 351-8440.


Use Your #Hashtags Wisely!

in Marketing, Social Media, Technology & Trends

If you’re on one of the more popular social media sites, you’ve seen them lurking in the body or bottom corner of a post. Sometimes they take up the whole next line, sometimes they’re only one small word. They’re meant to grab your attention one way or another – unfortunately sometimes it’s for all the wrong reasons. So, my friends, here are some tips to keep your hashtags legit.

What Are Hashtags For?
Hashtags are used to categorize, and in some cases, clarify the content of your post on social media networks. This allows marketers, businesses and users alike to be found for particular keywords or topics.

Do’s & Don’ts
Hashtags are simple to create but that doesn’t mean you can simply cram a bunch of words together and expect people to find you. A little bit of research and finesse can take your # a long way. Here are some tips:

1. Do focus on a message
If you’re using a hashtag, think about the people you are trying to reach and what keywords they will be searching for. Know your audience and connect with them using their language. Keep it simple, timely and relevant:

2. Do know what’s trending
If you’re attempting to attract traffic to your profile, including a trending hashtag related to your content may be a good idea. Our advice? Approach this with caution because you don’t want to step into a conversation that could do more harm than help:

3. Do be creative
If you’d like to build some momentum for a contest or topic you can create an original hashtag. Pick something catchy and clever then see if it already exists. And don’t forget what seems to be a theme on this blog – read through for other interpretations. Dirty birdies and smarty pants are a-plenty on the interwebz:


4. Don’t over-hash or string us along
#Please #dont #do #this OR…. #dontdothiseitherbecauseitmakesyoulookcrazytoeveryonethatfollowsyou
Simply tagging each word means you expect someone to search for the words “please” “don’t,” “do” and “this.” No one is going to look for those words individually nor will they search for an entire sentence. Tagging each word or putting a sentence behind a hashtag shows that you really don’t understand how it all works:

Hashtag Meme

Need more advice, tips, ideas? We can help take your social media strategy to the next level. Give us a call at (915) 351-8440 or fill out our contact form.

Read More:

How to Use Hashtags on Facebook

How Does A Regular User Benefit From Hashtags?

The 7 Types of Hashtag Abusers

1 Comment

Don’t Just Build Your Website with Stanton Street, Build Your Business Too!

in Design & Development, Marketing

If you’re familiar with our company you may automatically think Stanton Street simply builds websites, but did you know we can do so much more? Aside from website development we’re quite skilled in building intranets, managing social media, creating online marketing campaigns, designing complicated intranet structures, coding custom applications and so much more. Want details? Here’s a quick overview of what we can do for your business!

Content is one of the most important things you’ll put online. Make sure you’re using the correct lingo and techniques to be seen and heard. Hard-hitting keywords paired with a dash of SEO can make a world of difference.


Custom-Applications-1Custom Applications
Got a problem that needs a-solvin’? We’ll code ourselves silly to get you the custom application you need using the latest techniques and up-to-date languages.


Digital-Advertising-1Digital Advertising
Banner ads, native advertising, pay-per-click campaigns… they’re all derived from a great marketing plan and even greater execution. We’ll work with you to reach your audience and your goals.


From a few products to several, we can build a database to house your inventory. Secure payment transactions and a simple interface give your customers a reason to come back for more!


Event-Registration-1Event Registration
Start your event off on the right foot with our online registration process. Need online bill-pay? No worries, we’ll make sure it’s secure and easy-to-use giving your participants peace of mind.


The ability to manage mass quantities of data is necessary in the business environment of today. We can help you efficiently organize and structure documents, calendars, directories and reach out to your employees from one location. Save paper and space!

Mobile-Responsive-1Mobile/Responsive Websites
Smartphones, tablets, consoles… we know what’s out there and we know how important it is for you to reach your audience where they’re at. That’s why when it comes to developing mobile-friendly websites and responsive designs we’re right on point.

With smartphones, bigger screens and retina technologies, imagery is increasingly playing a larger role in the online experience. We believe that having an enjoyable online experience means having custom, quality images. Now isn’t that something you want to give to your customers?

Scheduling-Applications-3Scheduling Applications
Is the day-planner just not cutting it anymore? If you have a jumbled mess of days, times and names, we can help you sort it all out with an easy-to-use program.


Social-Media-2Social Media Management
Connecting with your clients takes a lot more than just opening up a profile online. Strategy, timing and technique will help you gain the followers you desire!


Strategy-Consultations-2Strategy & Consultations
Brainiacs are in full-effect at Stanton Street. Do you have an online business problem that needs to be solved? We’ll help you figure out the best approach and create a solution. Just think of us as your one-stop shop for all things online.

Time-Clock-1Time Clocks
Organizing your employees’ time is vital to your bottom line. Our web-based time clock system allows supervisors and managers to keep track of hours and time off and export data to their payroll systems.


Vendor-Contract-MgmtVendor/Contract Management
Managing contracts, legal requirements and vendors can be tedious. That’s why we have several solutions to help you keep track of it all. From vendor management to reports, we’ve got you covered.


Whew… is your head a whirly bird of information? We have this and so much more to offer. The bottom line is: If you have an online business challenge, give us a call so we can help you conquer it! You can reach us via our contact form or at (915) 351-8440.


Financial Management on the Go!

in Announcements, Design & Development, Launches

For FirstLight Federal Credit Union, mobility now equals ability with the latest launch of their mobile-friendly site. Now, when customers use a smartphone to visit the FLFCU website, it identifies the device and automatically routes them to a mobile-friendly version.

FLFCU’s mobile website has several easy-to-use features designed to perfectly fit in the palm of a customer’s hand. With a few clicks, users can navigate through their account, browse through additional products and services, search for nearby branches or ATMs and much more.

Through the mobile-friendly site, users can search for branches and ATM locations using their current location or by entering their zip code. After submitting, results are listed below with proximity, contact information, hours and a phone number for each branch location. Both branches and ATM results allow a user to access the “Get Directions” button that accesses a Google map to further assist a customer in locating their destination.

The mobile-friendly site also contains information on the myriad of products and services FLFCU has to offer for personal and business purposes. Users can browse each category and subcategory as if they were visiting the full site on a desktop computer.

Customers interested in savings, business share or loan rates with FLFCU also have access to the latest rates through a few simple clicks. And, if existing customers have an urgent transaction, the “Account Log in” function gives them the convenience of logging in and managing their FLFCU account directly through their smartphone. Should a customer have questions or simply needs a mailing address, contact information is readily available in the “Contact Us” link. For those hoping to see the latest and greatest posts on Facebook, a quick click will take users directly to the FLFCU page for interaction and conversation.

Click now to explore the site on your smartphone! If you’re interested in a mobile-friendly site of your own, fill out our contact form or give us a call at (915) 351-8440.


Domain Name Fumbles Equal Online Troubles

in Marketing, Technology & Trends

Domain NamesPicking a domain name is one of the most important things you will do when it comes to building your online presence. Most of the time clients come to us with domain names already purchased. So with that in mind we’ve gathered up some tips to help you avoid the missteps, possible disasters and impending doom of trying to market a difficult website address.

What’s in a Name?
Your website address (also called domain name or URL) should be user-friendly and memorable. Some companies choose to have more than one domain name, one with their name in it and the other with a keyword associated to their business. Stay away from copyrighted names, slang and unrelated words – these are bad for search engines.

Also, be sure this is a web address you want displayed on all of your business materials and repeated to prospective customers. You can also look at your competitors and how they are formatting their domain names. Remember to keep it simple and memorable – that means no more than three words in your web address.

Faux Pas Indeed…
Another important tip for picking a domain name is to pay close attention to any inappropriate interpretations. Have a few you like? Say them a few times to yourself to make sure you’re not the next one people giggle about like so… (shy people: please skip to next paragraph).

  • Experts Exchange – “”
  • IT Scrap – “”
  • Pen Island – “”
  • Speed of Art – “”
  • Who Represents – “”

Variety is the Spice of Life!
Once you’ve brainstormed, gathered up your top five or ten and find out if they’re available. If one is, then you will need to purchase and register it. Also if you can afford it, try to purchase other domain names affiliated with your company. This not only solidifies your company as the go-to business for your industry but keeps all the traffic going to your site.

If you fail to snatch up the variations, we guarantee that someone will. This ‘someone’ can then hold your desired domain name hostage for a nifty price with a lot of zeros. Case in point? An NFL team who fumbled when it came to purchasing one of the most important variations of their URL. A ‘someone’ bought the domain name and started bids at $275,000. The team passed on the bid, so another company swooped in to take it thus changing the (*ahem) fan base entirely.

Submit it or Quit it
Once you’ve purchased your domain name(s), the next important step is to submit it to the search engines. Think of it as notifying the post office. They don’t know you’ve moved until you tell them. Until then, all your friends and relatives are sending cash-filled birthday cards to your old place… something tells us you don’t want to miss that.

Wrappin’ it Up
So you’ve carefully selected your domain name, purchased the variations and submitted to search engines. Your work is not done yet my friend. Maintaining your domain name(s) registration is one of the most important steps of all. Be sure to set up renewal notices or pay for years in advance because if you don’t know by now, the Internet can be a very cruel mistress. Many companies have let their renewals lapse leaving their domain names vulnerable to auction houses that swoop in to purchase them. These auction houses then turn around and sell your precious domain name for way too much. Remember that NFL team? Yeah, that hurts.

Need help with all this techy-googlymook? Give us a call or use our contact form ‘cause the great tips don’t end here. Stanton Street can help you select the right domain name for your business, submit to search engines AND manage your renewals for you. See? We’re awesome like that.


Stanton Street’s Frequently Asked Questions

in Design & Development

Frequently Asked Questions

We know you have some burning questions for us, so we’ll beat ya to the punch!

Why should I hire Stanton Street?
Cause we’re cool and we know what we’re doing! In all seriousness though, we value our clients and take pride in our work. We’re confident that you will be happy with your site and the services that we provide.

What services do you provide?
We can provide practically everything you need for your online marketing efforts.

Web Design & Development

  • Intranets
  • Web Applications
  • Smartphone Applications

Internet Marketing

  • Search Engine Optimization
  • Pay-Per-Click/AdWords
  • PostMarketer Newsletters
  • Social Media Marketing
  • Photography
  • Political Campaign Services

Website and Email Hosting
24/7 Technical Support

How much will a website cost?
All of our websites are priced based on your business objectives. If you have a particular budget in mind, we can provide you with the best solutions within your parameters. We can also work with you to develop your site in phases. Call now for an estimate (915) 351-8440 or fill out our online form.

How long will a website take?
It depends on what kind of site you want. Obviously the more detailed and more functionality, the longer it will take. Unlike other developers who use templates, our code is customized to your website. Since we code from scratch, basic sites typically take 3-4 months, larger more complex ones take around 6 months.

What is a domain name and why do I need one?
A domain name is used to identify a webpage. Each domain name is unique and has to be registered through a registrar, which is something we do on a regular basis. A domain name should be memorable and related to your business. If planned properly, your domain name also helps with search results.

What is hosting and why do I need it?
When we host your site that means your site and all the associated files (like pictures, text and other files) are stored on our server. You need a place to host your site otherwise users will not see your site at all.

Who will I be working with?
On most occasions, your team will consist of an account manager, project manager, designer and developer. Each person plays an important part in making sure your site is done correctly, on-time and on-budget.

What role does each person play in building my site?
Account Managers are the day-to-day contacts for clients and potential clients. For clients, they are the go-to person for anything pertaining to a site before or after development. For potential clients, they pull together estimates for desired projects and seek new business opportunities.

Project Managers oversee the scheduling and resources once a project has been approved for coding.

Designers control the overall look and feel of your site and provide sketches, color variations, font selections and other important details that add professionalism and usability to your site.

Developers write the code that makes your site come to life. They combine all of the functionality and final design into the online representation of your organization.

Can you explain the website development process?
1. Scope of Work
We’ll meet with you to identify your specific goals and needs. When applicable, we’ll also map out the flow of your site. This helps us to create a document that captures the content, features and functions you desire. Once the scope of work and sitemap are approved, we move on to creative development.

2. Creative Development
Once we’ve gathered all of your input, our designer will work up a few sketches. These sketches will be used as the foundation for your site.

3. Technical Development
When the sketch is signed off on, our designer prepares all of the graphics for the developers. Then our programmers take over and bring the site to life.

4. Project Delivery 
The site is handed over to you for inspection and minor adjustments. Once it’s approved, we launch it.

5. Public Relations
We automatically send out press releases to area media and trade publications special to your business. This way everyone knows you have a sparkly new site.

How many changes can I request to the design sketch?
Your scope of work document should cover how many rounds of revisions were budgeted for your site. If it doesn’t, feel free to ask for more.

Can I make changes after I approve the design sketch or live site?
You can make changes to the design sketch or live site within reason. Changes such as updating a text or an image are considered minor. Redesigning the homepage or adding a complex functionality will require us to revisit the scope of work and start the process all over again.

The best way to explain is to think of a website as a house: Blueprints are created, a foundation is laid and the structure is built. If we need to redo the foundation, we’ll have to break apart the structure to get there then build it back up again. The same theory applies for websites.

What is a secure site and how does it work?
If information such as addresses and credit card numbers are to be transmitted through your site, you will need to secure it so hackers don’t have access to it. A website can be protected using a Secure Sockets Layer (SSL). An SSL protocol protects the transmission of sensitive information by creating an encrypted channel for it to pass through.

Will everyone see my website the same?
The only way everyone will see an identical website is if every user had the exact same computer, browser and download speed. Since everyone accesses the Internet differently, we build and test our sites on several browsers. We also test them on PCs, Macs and smartphones (if we’re building a mobile site). Read more about browsers and how we make sure your site is beautiful for every user.

How do I generate traffic?
Your account manager will discuss the importance of keywords in content and how this affects your search rankings. If you’d like to actively pursue traffic, we’ll arrange for you to meet with our Internet Marketing Specialist. She’ll guide you through the fantastic world of Pay-Per Click (PPC) and AdWord campaigns.

Once the site is complete, can I make changes and updates to it myself?
If your website was built with a Content Management System (CMS), you can definitely manage the content on your own. We’ll provide you with the proper training on how to navigate your CMS.

What is your payment policy and what type of payments do you accept?
Typically we request 50% down, 25% upon approval of the design, 25% at project delivery then a final payment at the end of your project. We accept credit cards and checks.

Do you have other questions not covered here? Feel free to give us a call at (915) 351-8440 or fill out our contact form!