It’s been a few years in the making but The Briscoe Western Art Museum, located along the San Antonio River Walk in downtown San Antonio, is slated to open in the fall of 2013. The venture has been both a construction and conservation project as the museum is housed in the historic, 1930 San Antonio Public Library. The new website has been a fairly similar situation.
While the museum already had an online presence, the existing site at that time was a simple structure with limited features. Stanton Street kept these issues in consideration after agreeing to partner with the museum for the new version of the site. There were a variety of tasks which needed to be accomplished so the project was broken down into three different phases.
The first phase focused on developing an online presence which would both inform and engage the visitor. It would keep users up-to-date on events and the museum’s progress while simultaneously helping build a database of potential members, visitors and program users. It also includes the integration of various social media components such as Facebook and Twitter along with the ability to gather donation support. Current plans are to begin the second phase after the grand opening in the fall which will concentrate on showcasing programs, engaging visitor participation, and expanding functionality throughout the site. The third phase may consist of integrating an online shopping experience and creating a user-friendly application process for museum tours.
While only the first phase has been completed, it already includes a handful of notable features. As soon as the site loads for a user, a banner area toward the top displays rotating banners that promote the museum or feature upcoming events. Toward the bottom of the homepage, users will find recent clickable news items that reveal full articles and fields where they can sign up for the organization’s newsletter. On another page, users can view a photo gallery with various albums for museum events and venues.
One of the more interesting features is the “site within a site” element which includes a presence for the museum’s premier fundraising event, Night of Artists. It’s a simple yet informative addition which allows the user to find more information about the art sale, reception, exhibition, participating artists and other useful details.
These are just a few of the elements which can be found on The Briscoe Western Art Museum’s new website. Click here to see the entire online presence. If you’re interested in a new site for your own company, send us a message or give us a call so we can discuss all the details!