Browsing the archives for the Marketing category

Criminals that Prey on Your Google Maps Listings

in Marketing

Tweet Extortion is not a new crime, but a new method may take advantage of your Google Maps Listings. In her article,  Warning: Beware New Breed Of Extortion In Google Maps, Miriam Ellis of Search Engine Guide, describes this growing problem facing small business owners. Extortionists have discovered a means of creating false Google Maps [...]

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Social Media Tips – Part 3, Rule 1 – Consider The Timing

in Marketing, Social Media

Tweet You’ve set-up your social media accounts and started sharing your activities with the rest of the world. Time to start having some fun with this social marketing tool. But wait. Did you know, there are Social Media Rules to Live By? Rule #1:  Timing is Everything You want to make sure that your posts get maximum [...]

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Is That Google Calling?

in Marketing

Tweet In an effort to clean up and validate their data, Google is actually calling local businesses to verify Google Places and Maps information. This, according to Miriam Ellis’ article,  “Don’t Hang Up! Google Really Phoning Local Businesses” for Search Engine Guide. Miriam’s article discusses the Good, the Bad and the Ugly implications of this [...]

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Cobwebs clogging up your website?

in Marketing

Tweet Do you have a set it and forget it relationship with your web site?  The following are ten very good reasons why you should reevaluate the content on your website on a regular basis. First Impressions – Internet users hate web sites that have cobwebs – the out of date images and logos or [...]

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Ahhh … smell that? Its fresh content!

in Marketing

Tweet You’ve just spent several thousand dollars building a new web site, a few more marketing it, and now it’s out there working for you…. Right? Maybe not if you throw all that money away by not maintaining it. Maintenance on your site is like maintenance on your car, you have to change the oil [...]

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To Redesign or Not to Redesign? That is the question.

in Marketing

Tweet Your website represents your company or organization to the world.  You have only a few seconds to make an impression before that internet user moves on.  Did you catch their attention?  Did you entice them to click further on your website?  Was your website attractive enough to give the visitor a reason to discover [...]

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Quick Tip: Don’t Waste The Subject Line

in Marketing

Tweet If you want to get the most out of your e-mail marketing efforts you need to entice people to read your message. The best way to do this is to ensure that you use a catchy subject line. The subject line is the modern version of the “elevator pitch.” You have a small window [...]

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Your Customers Want To Talk With You

in Marketing

Businesses, be aware. Your customers want to talk with you, and they want to use new media, such as Facebook and Twitter to do it, as reported by the Center for Media Research.

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