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Category: Search Engine Optimization (SEO)

6 reasons to avoid WYSIWYG Web Development

6 reasons to avoid WYSIWYG Web Development

If you have spent time on any kind of social media lately, you probably haven’t escaped the overwhelming push of WYSIWYG website development. Now I’m not referring to reputable content management systems such as WordPress or Joomla; but rather, the site building applications such as Wix, Weebly and Webs that claim to be cheap, fun, easy, zero programming experience required, and drag n’ drop enabled (of course).

It’s easy to fall into this trap. Mostly because it’s cheap! But the truth is it’s quite different. Here a few reasons why you are better off investing in a quality website.

1. No foreign company logos
Contrary to popular belief, free doesn’t always mean what we would like it to. “Free” packages from site builders usually include their logo scattered across your website. Not only does this take the attention off your company but it also adds a non-professional vibe to your brand.

2. Ultra Custom pages
Need a web page that showcases a sweet banner slideshow and the latest stock prices? Anything is possible! Except when using site builders. You will be strictly limited with the tools needed to create the perfect webby goodness to make your work stand out against competitors.

3. Easy to use tools are not so easy
Drag n’ drop sounds so wonderful, and it really can be for actions such as bulk uploads. What it’s not great for? Content placement. Dragging a picture turns into a wrestling match. Let the CSS experts help you with that.

4. You don’t know if your website is secure
Now, I’m not saying these site builder websites are prone to vulnerabilities. But the truth is, unless you can speak to someone who can fill you in on exactly what security measures are implemented – you’ll never know where your site stands when it comes to security.

5. Getting noticed shouldn’t be left to chance
Search Engine Optimization is tricky stuff, but crucial when it comes to shutting out competitors. Trusting automatically generated SEO tactics will just not do. Leave it to the experts to research and develop the best strategies for increasing traffic of your site.

6. Customers care about the usability of your website
We’re not all tech savvy in this world and that is okay. But if there is one thing that will get noticed on a website immediately, that is the level of usability. If a customer is fighting to navigate through subpages, they are more likely to shut you out and turn to a competitor. Remember, no one is sitting in front of them – rejecting a website is easier and faster than rejecting a human. Make your website grip your customer’s attention in a positive way.

There you have it, just a couple reasons why site builders are not all they’re cracked out to be. Leave the complicated web stuff to us nerds and your investment will reward you in the end. Give us a call at (915) 351-8440 or fill out the contact form on our site!

Sara Acevedo
Sara is a Web Developer at Stanton Street, an El Paso, Texas area website development company.

Contact Sara at (915) 351-8440.

New Year, New Website

New Year, New Website

coffee

New year, new me is a hashtag that is wildly popular throughout the month of January. We here at Stanton Street think the internet should consider New year, New Website. Despite it only being the second month of the year and most new year resolutions have most likely been tossed out the window, we want to help you make a new resolution. Let’s amp up your web presence. Stanton Street is locally owned and operated and has been around longer than any internet fad. Along with creating the most innovative, creative, and professional websites that El Paso and beyond has to offer, we have a slew of other services that I bet you didn’t know we offered. Check out some of what we can provide below.

Copywriting-2

Copywriting: content is one of the most important things you’ll put online. We can develop some hard-hitting keywords add a little SEO so your site can rule the world.

 

Digital-Advertising-1Digital Advertising: We can develop a killer marketing plan and execute it flawlessly. We will work with you to reach your audience and your goals.

 

E-Commerce-1E-Commerce: From few products to many, we have the capabilities to build a secure database for your clients. We offer secure payment transactions and an easy to use interface to give your clients even more reason to come back.

 

Social-Media-2Social Media Management: Connecting with your clients can take a lot of work, you’re gonna need more than just opening an account online. Strategy, timing and technique will help you gain the followers and notoriety you desire.

 

Strategy-Consultations-2Strategy and Consultation: Big brains run in the Stanton Street family  and we are just the people to tackle any online business problems that need to be addressed. We’ll brainstorm and help you figure out the best approach and create a solution.

 

These services are only the tip of the iceberg, if you would like more information about some of the other awesomeness we can provide you and your clients with give us a call or message us on Facebook. While you’re there make sure you like our page.

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

Let’s figure it out, together

Let’s figure it out, together

Technology terms are always changing, but what about the evergreen terms that you may or may not know? Just in case you were afraid to ask we have you covered, take a scroll down our list and put yourself to the test.

Read More Read More

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

The end of SEO? Well that depends.

The end of SEO? Well that depends.

Is SEO dead?Mashable asks, “Are we coming to the end of SEO?”

And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one.

It all comes down to what you believe search engine optimization is all about.

Merriam-Webster’s Dictionary defines Optimization as: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.

So we want a website that is fully perfect, functional or effective as possible. Who makes that determination? Who are you are optimizing the website for? Do you create a beautiful website for people to use, navigate easily though and ultimately come away with the product or information they needed. Or, do you create a website for a machine/spider that tricks the search engine into popping your website high up in the rankings, but that users ultimately hate and run away / bounce from after the first click?

At Stanton Street – we’ve never tried to game the search engines. We always considered SEO a part of the website from the ground up, not just the window dressing. We built websites for people, not for search engines. Our brand of SEO starts with:

  • A solid site architecture and structure that follows the World Wide Web Consortium’s international standards
  • Search engine friendly URLs that have words instead of numbers
  • Website copy that is relevant, informative and original
  • Navigation that is intuitive with no duplicate pages
  • Necessary meta tags are short and to the point
  • Search engines are notified of all relevant pages on the site
  • Search engine webmaster tools are monitored for any issues that might arise
  • Old pages are redirected to the most relevant page on the site
  • Measurement of website effectiveness

We don’t do SEO tricks. We do solid websites. Nice that Google seems to have adopted our philosophy into their algorithm!

If you want Net Results for your website, you know where to find us!

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Beware of SEO Spam

Beware of SEO Spam

Have you noticed an increasing number of emails about Search Engine Optimization (SEO) in your inbox, your website contact us form or even phone calls lately? Stanton Street gets them for our site too, several times a month, and we are in the SEO business! We also suspect that even Google gets their fair share as well. Messages like the one below are only one such example:

SEO Scam Email Example

These kinds of emails, contact us form submissions and phone calls are SPAM, and we give you permission to delete or hang up on every single one of them. But just in case there is any hesitation on your part, here are 10 signs that it is SEO Spam.

1. Unsolicited SEO Offers – especially from generic free email accounts such as gmail.com or hotmail.com.

Spammers use spiders to crawl for lists of urls and email accounts. They then send mass emails that aren’t even personalized with details about your website while making alarmist claims. Also, any legitimate SEO company would email you from their company email account, not a gmail account. Delete, delete, delete.

2. Social Media and Organic Traffic Claims

If the spammer did their research, they would give you specific examples of what your traffic currently is, and what they think you should be getting.

3. Reference to Important Keyword Phrases

If we were trying to get your SEO business we would let you know what your important keyword phrases are, and where you rank for them. Examples, even if they are only just a few lend so much credibility to an SEO pitch. Without relevant examples, the email is just spam.

4. Social Media Sites Claims

Doing well in social media is a comparison game. How are you doing relative to your competitors? So which pages are they comparing you to and which metrics do they say you falling behind? Oh, we forgot. They didn’t provide that information. Spam.

5. Free Website Audit Offers

If it is free, and they really want your business, why don’t they send the report as a pdf file with their email to prove that they really know about your website. Oh, yeah it must be spam.

6. Guaranteed Rankings Claims

Any SEO that guarantees rankings is a scam artist.

7. “I’m not Spamming”

If they have to tell you they aren’t spamming, they are.

8. They Claim to Have Found your Site Using Google in a Post Script

Hmmmmm …. Anyone else see a total contradiction? Your website must be ranking well in the search engines for something if they found you on Google. In reality, they used a spider to find your site, gather your information and spam you.

9. Future Technologies Suggestions

HTML5 and Responsive Design are not future technologies. They are the latest technologies that are here to stay. This doesn’t mean they are the best options for every website. Perhaps a mobile site would work better to meet your goals and your budget. Ask your current web developer. If they thought you needed it, they would have probably already have tried to sell it to you.

10. Does the Self Proclaimed “Marketing Consultant” have a website?

If the “Marketing Consultant” specializes in getting you better search engine traffic, they should first prove their success by having a professional website. So go ahead and Google them. A little research on your part will uncover if they are legitimate or a spammer.

Need more information on how to improve your Search Engine Optimization the RIGHT way? Give us a call at (915) 351-8440 or fill out our contact form.

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Traditional Advertising vs. Digital Advertising with Stanton Street

Traditional Advertising vs. Digital Advertising with Stanton Street

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits.

Benefit #1: Targeting

Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are searching for exactly what you have to offer and/or key off their age, gender, interests, topics and/or location. Then re-target your ads to people who were oh so close to completing the desired action or purchase but didn’t quite finish. All of this gives you pinpoint accuracy in your advertising spend, maximizing your advertising dollar and your return on investment.

Benefit #2: Measurement

How do you know if your advertising dollars have been well spent? Was your last sale a result of someone seeing your ad online or a click from your latest newsletter? Digital Advertising is one of the most accountable forms of advertising there is. It allows you to gather data on each parts of your digital campaign to determine which is converting and which isn’t. The best part is that you don’t have to wait until your campaign has run its course to measure effectiveness. Conversion reports can be at your fingertips daily, weekly or monthly. So what can you do with all of that information? Please read on!

Benefit #3: Adjustment

Adjustment goes hand in hand with Measurement. Digital Advertising is never, ever, a set it and forget advertising medium. It allows you to run several different types of ads from several different sources. Measure which ads or sources give you the biggest bang for your buck. Then drop parts of the campaign that aren’t converting. Pause an ad that is a dog. Move your ad buy budget to ads that are making you money! All of this means lower advertising costs with more conversions and better results for your business. Digital Advertising gives you the power to make changes anytime throughout your campaign.

Don’t Waste Your Digital Campaign Dollars

All Digital Advertising campaigns managed by Stanton Street, are driven by results. We don’t just set up your ads or campaigns, click “go” and walk away. We manage, nurture and squeeze every ounce of return on investment out of your campaign through targeting, measurement and adjustment. We bob and weave with your conversions, never content to sit back and wait or “forget it” until we used up your money. With all of the valuable benefits of a digital ad campaign, you’d be a fool to miss out by treating your digital campaign like a traditional campaign!

If you want Stanton Street help your Digital Advertising campaign reap these benefits and increase return on investment, contact us today!

Karen Loper
Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company.

Contact Karen Loper at (915) 351-8440.

Is It Time For You To Advertise Online?

Is It Time For You To Advertise Online?

Times, they are a changin’, and it was very evident when we recently spoke with a client of ours. This “client who shall not be named” has always spent a substantial amount of their budget on traditional media channels such as television, print and radio. The day they asked to explore an online ad budget (shifting their budget from traditional to digital) we couldn’t believe our ears.

Maybe all those years of bringing it up finally wore them down. Maybe it was the great campaign we ran for a local politician. Or maybe, just maybe, it was the overwhelming evidence that there is a better way to reach their consumers. So that leads me to ask you – “Is it time for you to advertise online?”

Many businesses run away from online advertising because a.) they don’t really understand how it works or b.) they think there is little return on investment. If you fall into either of those categories, don’t worry. We’ll keep your secret. Now let’s tackle those reasons head on!

How It Works

Online advertising comes in many forms and each one serves a particular purpose. Aside from a website, some of the more well-known types are:

Display (Banner) Ads – Various image-based ads created for the web that appear on websites, within content, applications, email and other related forms via the Internet or wireless networks.

E-Mail Marketing – Newsletters use a mailing list of consumers who are opted in to receive commercial messages from a particular company or individual.

Mobile Advertising – Distributing promotional or advertising messages through wireless networks.

Search Engine Marketing (SEM) – The process of gaining traffic from or visibility on search engines using tactics such as Pay Per Click (PPC) and Search Engine Optimization (SEO).

Social Networking – A platform or site that facilitates relationship building and interactions with consumers.

Return On Investment

All businesses want reassurance that their investments are favorable. When it comes to advertising online, the business must define exactly what those measurements of success will be. If a company is on Facebook, Twitter or Pinterest – what are the indicators of success? The number of followers? The interactions? Once a baseline is set, then it can be tracked, measured and fine tuned. Lucky for you, there are great people like us who can help you get the best results possible.

Are you ready to talk about advertising online? Fill out our contact form or give us a call at (915) 351-8440.

Naomi Dhillon
Naomi Dhillon is an Account Executive at Stanton Street, an El Paso, Texas area website development company.

Contact Naomi Dhillon at (915) 351-8440.

Beto for Congress: An Online Political Campaign

Beto for Congress: An Online Political Campaign

We just updated our resume and this is a great one, if we do say so ourselves. The world of political campaigns can be a tough one but we think we did a pretty good job for the Beto O’Rourke for Congress campaign. Click here to check out all the details in our case study!

Beto O'Rourke and supporters celebrate his win over incumbent Congressman Silvestre Reyes.
Beto O’Rourke and supporters celebrate his win over incumbent Congressman Silvestre Reyes.
Stanton Street Staff
Stanton Street is a web design and website development firm in El Paso, Texas specializing in Websites, Intranets, Extranets, SEO/SEM, Website Analytics, Email Protection and Email Newsletters. Designing and developing websites since 1999.