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Category: Social Media

Snap Out of It

Snap Out of It

snapRecently I blogged about the distribution of fake news and how Facebook and Google are making it harder for people to peddle misinformation. While certain social media platforms were in the hot seat, Snap (formerly Snapchat) remained out of the spotlight. Snap is Facebook’s biggest competitor, so how did a social media platform with 150 million daily users manages to sidestep the issue?

Snap is a growing source of breaking news for users but there are a handful of reasons why the sometimes controversial social network doesn’t get brought up over debates about fake news. Snapchat is user-generated content that appears over a short period then poof it disappears. There have been many changes to Snapchat over the last few years they released filters, geo filters, and a news section to the app. The news that has been integrated is contained in a separate action they call Discover. The process that publishers go through to get content published is much more extensive, and Snapchat does a great job of vetting potential partners. The way that Snapchat operates is also very different than most platforms. Snap thrives on authenticity, not collecting likes and shares. Snapchat profiles do not display a follower count or even let users know how many followers they have. The app also doesn’t have any links for users to share so it makes it harder for snaps to go viral. Another way that Snap has helped stop the promotion of fake news stories is through a Live Story. This is a mashup of photos and videos of an event that work as a firsthand account and makes it difficult to alter this content. Snapchat is a very unique and somewhat experimental source of information, that is tightly managed. Whether that’s good or bad only time will tell. One thing that is for certain is practicing responsible sharing. Friends don’t let friends spread rumors.

 

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

New Year, New Website

New Year, New Website

coffee

New year, new me is a hashtag that is wildly popular throughout the month of January. We here at Stanton Street think the internet should consider New year, New Website. Despite it only being the second month of the year and most new year resolutions have most likely been tossed out the window, we want to help you make a new resolution. Let’s amp up your web presence. Stanton Street is locally owned and operated and has been around longer than any internet fad. Along with creating the most innovative, creative, and professional websites that El Paso and beyond has to offer, we have a slew of other services that I bet you didn’t know we offered. Check out some of what we can provide below.

Copywriting-2

Copywriting: content is one of the most important things you’ll put online. We can develop some hard-hitting keywords add a little SEO so your site can rule the world.

 

Digital-Advertising-1Digital Advertising: We can develop a killer marketing plan and execute it flawlessly. We will work with you to reach your audience and your goals.

 

E-Commerce-1E-Commerce: From few products to many, we have the capabilities to build a secure database for your clients. We offer secure payment transactions and an easy to use interface to give your clients even more reason to come back.

 

Social-Media-2Social Media Management: Connecting with your clients can take a lot of work, you’re gonna need more than just opening an account online. Strategy, timing and technique will help you gain the followers and notoriety you desire.

 

Strategy-Consultations-2Strategy and Consultation: Big brains run in the Stanton Street family  and we are just the people to tackle any online business problems that need to be addressed. We’ll brainstorm and help you figure out the best approach and create a solution.

 

These services are only the tip of the iceberg, if you would like more information about some of the other awesomeness we can provide you and your clients with give us a call or message us on Facebook. While you’re there make sure you like our page.

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

Stanton Street Prescribed New Look for Surecare Specialty Pharmacy

Stanton Street Prescribed New Look for Surecare Specialty Pharmacy

 

Surecare Specialty Pharmacy is a one of a kind locally owned pharmacy that provides patients in El Paso, TX and the surrounding area with exceptional care. Their accredited pharmacists and clinical experts have years of experience that provides their clients with medicine and treatments that are tailored to meet their unique needs. They offer only the best in specialty pharmaceuticals, compounding medicine, & retail prescriptions, and they make sure that you have a complete explanation and understanding of the treatments you receive. When Stanton Street decided to compound services with Surecare it was an easy pill to swallow. Stanton Street strapped on their creativity caps and put together a colorful, professional, and informative website that illustrates why the folks at Surecare Specialty Pharmacy are the only professionals to handle your needs.

Stanton Street took the specialty of Surecare Specialty Pharmacy and created a website that depicts just that. After examining the homepage you are curious to find out more about what Surecare has to offer. You are put at ease with all of the helpful information that is included. Surecare is the place to handle all of your specialty needs, compound medications and retail prescriptions, and they make managing that easier than ever. They’re up to date on current technology, giving you the option to download their apps for Android and iOS directly from their homepage. You will be pleasantly surprised to find out that they represent most major insurance carriers, provide a very quick turn- around time on prescription filling and even offer free local delivery to their patients.

The navigation tabs on the website are clean and easy to maneuver. You are able to cruise through the website with ease and clarity. There are no lengthy processes to read through or medical jargon to digest and Google later. There is a convenient search bar in the top right of the site that allows you to search the site for keywords and a short video right on the homepage that explains exactly what Surecare Specialty Pharmacy does. The website also has list of frequently asked questions to further clarify the unique world of specialty and compound medicines. Stanton Street and Surecare Specialty Pharmacy have streamlined what could be an arduous task for both patients and providers. The Providers tab allows one to contact a sales representative or download a specific prescription form for one of their clients.

At Surecare Specialty Pharmacy, they understand the complexities of living and dealing with symptoms associated with Hepatitis C, Crohn’s Disease, Rheumatoid Arthritis, and HIV/AIDS. They want to simplify the process for their clients through the website.Patients can gain a basic understanding of the health conditions they might be facing, the medications prescribed, and any potential side effects of their medications. Surecare Specialty Pharmacy provides their clients with several different services that are broken down and easy to digest. You can easily scroll through information about their full retail pharmacy, compounding, treatment plans and even financial assistance. They want their clients to be constantly connected and in the loop, and they make it so reaching a pharmacist has never been easier.

Stanton Street has created a place for Surecare Specialty Pharmacy to make their clients feel like they are in the hands of professionals who handle every prescription with care and accuracy. Whether your medications need a little extra loving or you are just picking up a prescription for the common cold, Surecare Specialty Pharmacy has your back. Filling prescriptions has never been easier, more affordable or comfortable. You can rest assured knowing that you prescriptions are handled by a locally owned and operated group of individuals that have El Paso’s best interest at heart.

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

Are you Linked Out?

Are you Linked Out?

You’re looking for a new job and you’ve polished up and dusted off your old resume. You’re officially on your way to getting that new position, right? WRONG! Dead wrong. These days just having just a resume will not get you in the door, it won’t even get you noticed. You need to be proficient in 8 languages, be the recipient of the Bill Gates Millennium scholarship, have won a Grammy and an Oscar, and you’ve had to be photographed with Barack Obama himself. That may seem a little dramatic but we live in a highly competitive,interactive, and connected world. Employers are checking LinkedIn for potential prospects, what kind of terms will make potential employers roll their eyes or stand up and take notice?Linkedin Login Page

By now we have seen literally hundreds of resumes, some good, some bad, and some using boring preset templates. The terms listed below are just of a few of the humdrum, total snoozefest lingo that you should avoid on your LinkedIn profile.

  • Goal-oriented
  • results driven
  • team player
  • fast learner
  • problem solver
  • great communication skills….. the list could really go on and on.

Now that you know the type of generic things not to say, take some time to do some clean up. While you are there fill in any holes that your account might have. The more complete your profile is the better you look. Make sure you also take some time to join groups, engage in conversations and upload a profile pic that is edgy, casual or business enough to get the attention of your peers. Now that we’ve deleted all those overused words it’s time to add the good stuff. Below are some awesome examples to get you started when redoing your LinkedIn and resume, if you are having trouble developing new terminology think in terms of synonyms.

  • Directed
  • Redefined
  • Saved
  • Taught
  • Won
  • Reorganized
  • Accessed
  • Accelerate
  • Built
  • Changed
  • Mentored
  • Created
  • Articulated

Pair your new profile and resume with a good attitude, positive mantra, and killer smile. What are you waiting for? Get out there and kill it!

P.S  Stanton Street Technology is hiring , head on over to our site and apply!

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

Social Media Managing – When Should You Be Posting?

Social Media Managing – When Should You Be Posting?

colored social network buttons.

Social Media isn’t just for lurking your exes and old college buddies, it’s a huge part of how most of us get our information in real time. You need to keep the content on your blog and social media pages fresh and up to date. You can do things such as scheduling posts on all social platforms to keep your business in the forefront of your customers mind.  Scheduling posts is a great tool to use so it takes the “remembering to post” out of the equation. The big question is, when do I post and how often?

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Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

5 Social Media Terms of 2015 You Must Know

5 Social Media Terms of 2015 You Must Know

It feels like everyday there is a new techie term that we know nothing about. Some of these terms become so popular and useful that they make it all the way to Merriam-Webster. I’ve broken down some terms you might not know the meaning to.  Read on and impress your kids, coworkers, and friends with your new found knowledge. 

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Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

Internet Gullibility: Don’t Spread the Dumb!

Internet Gullibility: Don’t Spread the Dumb!

053014_Gullibility_Blog
Alexander Gardner [Public domain], via Wikimedia Commons
Being in the biz, I’m on social media sites a lot. I mean A LOT. As a result, I see the whole gamut of hoaxes, scams, “like” bait… you name it. The Internet has given tricksters and scam artists the power to reach millions of people though one click. Unfortunately these posts are being shared by too many – which leads me to the main reason for writing this. I’d like to make an appeal for everyone to stop being gullible and spreading this garbage. Just stop.

I understand you’re overjoyed at Malaysia Airlines Flight MH 370 being “found” or saddened by the latest celeb demise. I know you really want to help that kid with (insert disease here) with all your “likes” or get free money from Microsoft (yes this is still going around). But really, please take two seconds to double check the facts before you spread the dumb. Most of the time, you can simply review the URL and determine if the story is legitimate. Please know that a site with WordPress or GoDaddy in their URL most likely won’t be dispelling factual or official information.

“Like” Farming
“Like” Farms are scams solely built for Facebook. What happens is someone creates a fake page and starts posting bait (things to get you to interact with posts). When you like something on Facebook, it shows up on your friends’ news feeds. The more likes, the more visible the item is on the platform. Once that page administrator has reached thousands, even millions of likes, they begin to sell ad space or put the page up for sale to the highest bidder.

This scam also includes those silly contests supposedly from Southwest Airlines, Disney Cruises or some other corporation. First, companies are not allowed to host contests on the Facebook platform. Second, if a company chooses to violate Facebook policy, their page will be deleted. Third, it’s easy to duplicate a brand on a social site for personal gain – logo and all. And finally, if these contests link off to a separate page they are possibly exposing your computer to malware and THAT, my friends, is a whole technical can of worms. So no, don’t trust or “like” those links either.

Recently Facebook has been cracking down on “Like” Farms and is discouraging users from sharing the same post repeatedly and ask for “likes,” comments or shares. These are typical behaviors of “Like” Farms and I applaud them for attempting to clean it up.

Fake Stories
Nothing irks me more than fake stories spreading false hope or instilling alertist fears. This includes the so-called “Big Hospital Finally telling the truth about cancer, Johns Hopkins” story and the fear-generating radiation from Japan reaching the U.S. There are heartless individuals out there who play on emotions in order to get visits to their blog. The more visits, the more traffic. This means more ads they can sell and more money they can make at the expense of your well-being. Shaking your head yet?

What Do I Do If I Share The Dumb?
Did you share the dumb? Not sure what to do? Plain and simple: apologize. Then vow to look for a credible source next time, not to believe all memes or posts begging for shares and deny all requests for personal information. Remember, when in doubt – check it out! Here are a few resources to help you weed out the baloney:

Google – Simply search for the story title to see what else pops up to see if it’s legit.
Snopes – Cut and paste the title of the article in the search bar and click GO!
Facecrooks.com – Notifies you of scams, schemes and tricks on your favorite social site.
Urban Legends/About.com – Keep up-to-date with this handy list of the latest phony baloneys.

Phew. Glad I got that out. Now I’m off to kick the lid off more Internet fallacies. Wish me luck!

Have more questions about the dumb? Fill out our contact form and we’ll do our best to give you more tips and resources. You can also give us a call at (915) 351-8440.

Read More:
Social media stole my daughter’s identity
How to Not Publish Baloney
The Only Post You Need To Share When You’ve Fallen For A Facebook Hoax
Facebook Like-Farms Scams Are A Thing
Storyful’s Verification Tech Could Stop Fake News From Spreading on Facebook

Naomi Dhillon
Naomi Dhillon is an Account Executive at Stanton Street, an El Paso, Texas area website development company.

Contact Naomi Dhillon at (915) 351-8440.

Use Your #Hashtags Wisely!

Use Your #Hashtags Wisely!

If you’re on one of the more popular social media sites, you’ve seen them lurking in the body or bottom corner of a post. Sometimes they take up the whole next line, sometimes they’re only one small word. They’re meant to grab your attention one way or another – unfortunately sometimes it’s for all the wrong reasons. So, my friends, here are some tips to keep your hashtags legit.

What Are Hashtags For?
Hashtags are used to categorize, and in some cases, clarify the content of your post on social media networks. This allows marketers, businesses and users alike to be found for particular keywords or topics.

Do’s & Don’ts
Hashtags are simple to create but that doesn’t mean you can simply cram a bunch of words together and expect people to find you. A little bit of research and finesse can take your # a long way. Here are some tips:

1. Do focus on a message
If you’re using a hashtag, think about the people you are trying to reach and what keywords they will be searching for. Know your audience and connect with them using their language. Keep it simple, timely and relevant:
080113_SXSW

2. Do know what’s trending
If you’re attempting to attract traffic to your profile, including a trending hashtag related to your content may be a good idea. Our advice? Approach this with caution because you don’t want to step into a conversation that could do more harm than help:
080113_Aurora

3. Do be creative
If you’d like to build some momentum for a contest or topic you can create an original hashtag. Pick something catchy and clever then see if it already exists. And don’t forget what seems to be a theme on this blog – read through for other interpretations. Dirty birdies and smarty pants are a-plenty on the interwebz:

080113_Susan-Boyle

4. Don’t over-hash or string us along
#Please #dont #do #this OR…. #dontdothiseitherbecauseitmakesyoulookcrazytoeveryonethatfollowsyou
Simply tagging each word means you expect someone to search for the words “please” “don’t,” “do” and “this.” No one is going to look for those words individually nor will they search for an entire sentence. Tagging each word or putting a sentence behind a hashtag shows that you really don’t understand how it all works:

Hashtag Meme

Need more advice, tips, ideas? We can help take your social media strategy to the next level. Give us a call at (915) 351-8440 or fill out our contact form.

Read More:

How to Use Hashtags on Facebook

How Does A Regular User Benefit From Hashtags?

The 7 Types of Hashtag Abusers

Naomi Dhillon
Naomi Dhillon is an Account Executive at Stanton Street, an El Paso, Texas area website development company.

Contact Naomi Dhillon at (915) 351-8440.

The Law of Social Media

The Law of Social Media

This morning we received an update from one of our providers about possible service interruptions. After a little digging, we saw reports about a distributed denial-of-service (DDoS) attack on their system. This attack was the result of a SendGrid employee Twitter-shaming two PlayHaven employees.

Being in this biz we know it’s inevitable that things like this will happen. And when they do, companies like us get caught in the middle. Thankfully SendGrid was able to restore their services quickly enough and we weren’t seriously affected. Unfortunately for the companies and parties involved, they are now cleaning up a devastating blow to their businesses and professional lives.

This morning’s events have left us with a very important reminder that even on the Internet, Newton’s law applies:

“For every action, there is always an equal or opposite reaction.”

When the Internet attacks, the blows can be swift and brutal. Make sure you have policies and procedures in place whether you’re on social media or not… because more than likely your employees are.

 

Read more about Twitter-Shaming Incident:
A Dongle Joke That Spiraled Way Out of Control
SendGrid Fires Company Evangelist After Twitter Fracas
How “dongle” jokes got two people fired—and led to DDoS attacks

Social Media Policies & Procedures:
To Do: Update Company’s Social Media Policy ASAP
Avoid Social Media Disasters in 2013
When HR Decisions Become Social Media Scandals

Naomi Dhillon
Naomi Dhillon is an Account Executive at Stanton Street, an El Paso, Texas area website development company.

Contact Naomi Dhillon at (915) 351-8440.