Recently I blogged about the distribution of fake news and how Facebook and Google are making it harder for people to peddle misinformation. While certain social media platforms were in the hot seat, Snap (formerly Snapchat) remained out of the spotlight. Snap is Facebook’s biggest competitor, so how did a social media platform with 150 million daily users manages to sidestep the issue?
Snap is a growing source of breaking news for users but there are a handful of reasons why the sometimes controversial social network doesn’t get brought up over debates about fake news. Snapchat is user-generated content that appears over a short period then poof it disappears. There have been many changes to Snapchat over the last few years they released filters, geo filters, and a news section to the app. The news that has been integrated is contained in a separate action they call Discover. The process that publishers go through to get content published is much more extensive, and Snapchat does a great job of vetting potential partners. The way that Snapchat operates is also very different than most platforms. Snap thrives on authenticity, not collecting likes and shares. Snapchat profiles do not display a follower count or even let users know how many followers they have. The app also doesn’t have any links for users to share so it makes it harder for snaps to go viral. Another way that Snap has helped stop the promotion of fake news stories is through a Live Story. This is a mashup of photos and videos of an event that work as a firsthand account and makes it difficult to alter this content. Snapchat is a very unique and somewhat experimental source of information, that is tightly managed. Whether that’s good or bad only time will tell. One thing that is for certain is practicing responsible sharing. Friends don’t let friends spread rumors.
New year, new me is a hashtag that is wildly popular throughout the month of January. We here at Stanton Street think the internet should consider New year, New Website. Despite it only being the second month of the year and most new year resolutions have most likely been tossed out the window, we want to help you make a new resolution. Let’s amp up your web presence. Stanton Street is locally owned and operated and has been around longer than any internet fad. Along with creating the most innovative, creative, and professional websites that El Paso and beyond has to offer, we have a slew of other services that I bet you didn’t know we offered. Check out some of what we can provide below.
Copywriting: content is one of the most important things you’ll put online. We can develop some hard-hitting keywords add a little SEO so your site can rule the world.
Digital Advertising: We can develop a killer marketing plan and execute it flawlessly. We will work with you to reach your audience and your goals.
E-Commerce: From few products to many, we have the capabilities to build a secure database for your clients. We offer secure payment transactions and an easy to use interface to give your clients even more reason to come back.
Social Media Management: Connecting with your clients can take a lot of work, you’re gonna need more than just opening an account online. Strategy, timing and technique will help you gain the followers and notoriety you desire.
Strategy and Consultation: Big brains run in the Stanton Street family and we are just the people to tackle any online business problems that need to be addressed. We’ll brainstorm and help you figure out the best approach and create a solution.
These services are only the tip of the iceberg, if you would like more information about some of the other awesomeness we can provide you and your clients with give us a call or message us on Facebook. While you’re there make sure you like our page.
Surecare Specialty Pharmacy is a one of a kind locally owned pharmacy that provides patients in El Paso, TX and the surrounding area with exceptional care. Their accreditedpharmacists and clinical experts have years of experience that provides their clients with medicine and treatments that are tailored to meet their unique needs. They offer only the best in specialty pharmaceuticals, compounding medicine, & retail prescriptions, and they make sure that you have a complete explanation and understanding of the treatments you receive. When Stanton Street decided to compound services with Surecare it was an easy pill to swallow. Stanton Street strapped on their creativity caps and put together a colorful, professional, and informative website that illustrates why the folks at Surecare Specialty Pharmacy are the only professionals to handle your needs.
Stanton Street took the specialty of Surecare Specialty Pharmacy and created a website that depicts just that. After examining the homepage you are curious to find out more about what Surecare has to offer. You are put at ease with all of the helpful information that is included. Surecare is the place to handle all of your specialty needs, compound medications and retail prescriptions, and they make managing that easier than ever. They’re up to date on current technology, giving you the option to download their apps for Android and iOS directly from their homepage. You will be pleasantly surprised to find out that they represent most major insurance carriers, provide a very quick turn- around time on prescription filling and even offer free local delivery to their patients.
The navigation tabs on the website are clean and easy to maneuver. You are able to cruise through the website with ease and clarity. There are no lengthy processes to read through or medical jargon to digest and Google later. There is a convenient search bar in the top right of the site that allows you to search the site for keywords and a short video right on the homepage that explains exactly what Surecare Specialty Pharmacy does. The website also has list of frequently asked questions to further clarify the unique world of specialty and compound medicines. Stanton Street and Surecare Specialty Pharmacy have streamlined what could be an arduous task for both patients and providers. The Providers tab allows one to contact a sales representative or download a specific prescription form for one of their clients.
Workforce Solutions Borderplex is dedicated to helping the people of our community join the workforce. Whether you are getting back into the swing of things or obtaining a job for the first time. They have made it their mission to provide help finding necessary resources to enable and empower individuals from all walks of life. Stanton Street and Mithoff Burton are dedicated to serving all businesses big and small within our community. WorkForce Solutions wanted to rebuild their online presence, remain professional, and have a little bit of fun in the process. Design and development are important when creating a website. Who best to handle the challenge? Stanton Street and our good friends at Mithoff Burton. This isn’t the first time that we have partnered with great agencies in our area and like Workforce Solutions Borderplex we are committed to working together to make El Paso great.
The navigation tabs at the top of the website make it easy for you to get around. You are able to learn about the great people at Workforce Solutions, how they are funded and the surrounding area that Workforce Solutions Borderplex serves. Learning about the Mission, Vision, and Strategic Goals their organization has really makes you feel like they are on your side and they want the people of our community to succeed. You are able to find Regional Statistics, Workforce Trends and Annual Reports put together by this great organization. Maybe you are less about data and more about personal testimony and success stories. Their social media pages are also easy to access from their homepage. You can instantly connect with people that have used their resources to find careers in various fields. It is also a great way to get up to the minute information about any up and coming events. You are also able to contact various resources and departments from accessing the homepage.
No matter what direction your life has taken you Workforce Solutions Borderplex can help you find the perfect career that will allow you to become a valued member of our community. Stanton Street and Mithoff Burton have helped make Workforce Solutions Borderplex a place online where people know that they can rely on because of the level of professionalism and fun that they will have in an often difficult time.
You’re looking for a new job and you’ve polished up and dusted off your old resume. You’re officially on your way to getting that new position, right? WRONG! Dead wrong. These days just having just a resume will not get you in the door, it won’t even get you noticed. You need to be proficient in 8 languages, be the recipient of the Bill Gates Millennium scholarship, have won a Grammy and an Oscar, and you’ve had to be photographed with Barack Obama himself. That may seem a little dramatic but we live in a highly competitive,interactive, and connected world. Employers are checking LinkedIn for potential prospects, what kind of terms will make potential employers roll their eyes or stand up and take notice?
By now we have seen literally hundreds of resumes, some good, some bad, and some using boring preset templates. The terms listed below are just of a few of the humdrum, total snoozefest lingo that you should avoid on your LinkedIn profile.
great communication skills….. the list could really go on and on.
Now that you know the type of generic things not to say, take some time to do some clean up. While you are there fill in any holes that your account might have. The more complete your profile is the better you look. Make sure you also take some time to join groups, engage in conversations and upload a profile pic that is edgy, casual or business enough to get the attention of your peers. Now that we’ve deleted all those overused words it’s time to add the good stuff. Below are some awesome examples to get you started when redoing your LinkedIn and resume, if you are having trouble developing new terminology think in terms of synonyms.
Pair your new profile and resume with a good attitude, positive mantra, and killer smile. What are you waiting for? Get out there and kill it!
P.S Stanton Street Technology is hiring , head on over to our site and apply!
Social Media isn’t just for lurking your exes and old college buddies, it’s a huge part of how most of us get our information in real time. You need to keep the content on your blog and social media pages fresh and up to date. You can do things such as scheduling posts on all social platforms to keep your business in the forefront of your customers mind. Scheduling posts is a great tool to use so it takes the “remembering to post” out of the equation. The big question is, when do I post and how often? …
It feels like everyday there is a new techie term that we know nothing about. Some of these terms become so popular and useful that they make it all the way to Merriam-Webster. I’ve broken down some terms you might not know the meaning to. Read on and impress your kids, coworkers, and friends with your new found knowledge. …
Being in the biz, I’m on social media sites a lot. I mean A LOT. As a result, I see the whole gamut of hoaxes, scams, “like” bait… you name it. The Internet has given tricksters and scam artists the power to reach millions of people though one click. Unfortunately these posts are being shared by too many – which leads me to the main reason for writing this. I’d like to make an appeal for everyone to stop being gullible and spreading this garbage. Just stop.
“Like” Farms are scams solely built for Facebook. What happens is someone creates a fake page and starts posting bait (things to get you to interact with posts). When you like something on Facebook, it shows up on your friends’ news feeds. The more likes, the more visible the item is on the platform. Once that page administrator has reached thousands, even millions of likes, they begin to sell ad space or put the page up for sale to the highest bidder.
This scam also includes those silly contests supposedly from Southwest Airlines, Disney Cruises or some other corporation. First, companies are not allowed to host contests on the Facebook platform. Second, if a company chooses to violate Facebook policy, their page will be deleted. Third, it’s easy to duplicate a brand on a social site for personal gain – logo and all. And finally, if these contests link off to a separate page they are possibly exposing your computer to malware and THAT, my friends, is a whole technical can of worms. So no, don’t trust or “like” those links either.
Recently Facebook has been cracking down on “Like” Farms and is discouraging users from sharing the same post repeatedly and ask for “likes,” comments or shares. These are typical behaviors of “Like” Farms and I applaud them for attempting to clean it up.
What Do I Do If I Share The Dumb?
Did you share the dumb? Not sure what to do? Plain and simple: apologize. Then vow to look for a credible source next time, not to believe all memes or posts begging for shares and deny all requests for personal information. Remember, when in doubt – check it out! Here are a few resources to help you weed out the baloney:
Google – Simply search for the story title to see what else pops up to see if it’s legit. Snopes – Cut and paste the title of the article in the search bar and click GO! Facecrooks.com – Notifies you of scams, schemes and tricks on your favorite social site. Urban Legends/About.com – Keep up-to-date with this handy list of the latest phony baloneys.
Phew. Glad I got that out. Now I’m off to kick the lid off more Internet fallacies. Wish me luck!
Have more questions about the dumb? Fill out our contact form and we’ll do our best to give you more tips and resources. You can also give us a call at (915) 351-8440.
If you’re on one of the more popular social media sites, you’ve seen them lurking in the body or bottom corner of a post. Sometimes they take up the whole next line, sometimes they’re only one small word. They’re meant to grab your attention one way or another – unfortunately sometimes it’s for all the wrong reasons. So, my friends, here are some tips to keep your hashtags legit.
What Are Hashtags For?
Hashtags are used to categorize, and in some cases, clarify the content of your post on social media networks. This allows marketers, businesses and users alike to be found for particular keywords or topics.
Do’s & Don’ts
Hashtags are simple to create but that doesn’t mean you can simply cram a bunch of words together and expect people to find you. A little bit of research and finesse can take your # a long way. Here are some tips:
1. Do focus on a message
If you’re using a hashtag, think about the people you are trying to reach and what keywords they will be searching for. Know your audience and connect with them using their language. Keep it simple, timely and relevant:
2. Do know what’s trending
If you’re attempting to attract traffic to your profile, including a trending hashtag related to your content may be a good idea. Our advice? Approach this with caution because you don’t want to step into a conversation that could do more harm than help:
3. Do be creative
If you’d like to build some momentum for a contest or topic you can create an original hashtag. Pick something catchy and clever then see if it already exists. And don’t forget what seems to be a theme on this blog – read through for other interpretations. Dirty birdies and smarty pants are a-plenty on the interwebz:
4. Don’t over-hash or string us along
#Please #dont #do #this OR…. #dontdothiseitherbecauseitmakesyoulookcrazytoeveryonethatfollowsyou
Simply tagging each word means you expect someone to search for the words “please” “don’t,” “do” and “this.” No one is going to look for those words individually nor will they search for an entire sentence. Tagging each word or putting a sentence behind a hashtag shows that you really don’t understand how it all works:
Need more advice, tips, ideas? We can help take your social media strategy to the next level. Give us a call at (915) 351-8440 or fill out our contact form.
This morning we received an update from one of our providers about possible service interruptions. After a little digging, we saw reports about a distributed denial-of-service (DDoS) attack on their system. This attack was the result of a SendGrid employee Twitter-shaming two PlayHaven employees.
Being in this biz we know it’s inevitable that things like this will happen. And when they do, companies like us get caught in the middle. Thankfully SendGrid was able to restore their services quickly enough and we weren’t seriously affected. Unfortunately for the companies and parties involved, they are now cleaning up a devastating blow to their businesses and professional lives.
This morning’s events have left us with a very important reminder that even on the Internet, Newton’s law applies:
“For every action, there is always an equal or opposite reaction.”
When the Internet attacks, the blows can be swift and brutal. Make sure you have policies and procedures in place whether you’re on social media or not… because more than likely your employees are.