We just updated our resume and this is a great one, if we do say so ourselves. The world of political campaigns can be a tough one but we think we did a pretty good job for the Beto O’Rourke for Congress campaign. Click here to check out all the details in our case study!
As we mentioned earlier this year, Facebook changed the layout of their profile pages to a new Timeline format. Last month, they rolled this change out to businesses and this month they are modifying the Timeline layout… again.
We’re constantly on “Facebook Watch” so if you need help getting a handle on your Timeline or if you’re considering jumping in, give us a call. We can help you out with:
• Strategy & Approach
• Profile Set-Up
• Conversational Calendars
• Scripted Interactions
• Building Connections
• Expanding Your Fan Base
• Analyzing & Optimizing
Not only do we have a handle on Facebook, but also Twitter, YouTube, Vimeo and Google+. Social media is here to stay and if your businesses goals are to raise awareness and drive sales, it may be something to seriously consider.
Questions? Give us a call at (915) 351-8440 or fill out our contact form.
The activity once coined as “Slacktivism” has evolved. Nowadays individuals are changing policy, reversing corporate decisions and toppling governments via social media sites such as Twitter, Facebook and YouTube. From the Arab uprisings, Bank of America fee reversals to SOPA/PIPA bills, raw emotions swept across social media like wildfire, motivating those who normally would not be inclined to do something. Sometimes, it’s as simple as passing the message along or visiting a site to sign a petition. Other times, it’s a call to mobilize. The point is: people are realizing that they have a channel for their voice and that voice is mighty powerful.
From our perspective, it’s almost vital for most businesses, public officials, governments and high-profile individuals to be active on social media. Granted, it may not fit your business profile so that’s understandable. But when you have fans, customers or a constituency, the importance of cultivating loyalty and trust in your brand can help you in more difficult times. So, when things go awry, it’s easier to extinguish one flame than acres of devastating wildfire in unknown territory.
Social media demands transparency and the ability to manage negative comments swiftly. Today, having a strategy built around not only your social media plan, but all online communications is a must. If anything has taught a lesson on the importance of strategic planning, it’s Susan G. Komen. The organization is now recovering from what may be the worst public relations fiasco in their history.
We’re continuously learning about this evolving technology. There’s no denying that it’s a powerful tool and the effects it can have are pretty profound. The key is to be prepared… and we can help you do that.
If you’d like to know more about building a social media strategy, don’t be shy – contact us! You can also give us a call at (915) 351-8440.
Read more stories about online activism:
Social Media isn’t just for socializing anymore. It has become a MAJOR part in our lives, not only in the political realm but now Superbowl! Coca-Cola, Doritos and Kia are only a few of the many companies relying on user-generated content or social graphs to determine what you’ll be seeing on the big day. If you can’t wait til Sunday, check out a few of the already released commercials now! Don’t like spoilers? Then print out this cheat sheet to schedule your snack attacks around 🙂
Until then, enjoy our favorite commercial from last year! It shouldn’t surprise you:
Ok we’re a little late for this week’s tidbits. So gather around children… we’ll share some links about privacy. First, CUE THE MUSIC:
Need more info, check out a few links regarding the debate:
Facebook users who have avoided the new Timeline layout – there may be some big news coming your way. Tonight, the social media giant is expected to announce the latest updates to “Actions.” This means users may be expected to upgrade old layouts in order to accommodate these changes. It’s unknown whether they will automatically change user layouts or allow a grace period for the switch.
If you’ve already switched over to the Timeline layout and shared music from Spotify or articles from Washington Post then you know what “Actions” are. These changes, part of Facebook’s initiative called “Open Graph Protocol,” were announced last September during their f8 conference. This protocol allows users to share almost everything they do online without being logged into Facebook.
No worries, you won’t be forced to share information you don’t want to. You can opt out at any time… for now.
Wanna read more?
1/19 Update: Facebook users with Timeline now have access to 60 applications. Those who have remained with the old layout will eventually be required to switch over. Facebook is encouraging developers to build applications that interact with the social site. More announcements to come!
I don’t know about you, but I found out about the London Riots through a tweet. It really saddens me that the widespread violence and destruction in London were orchestrated through BlackBerry Messenger (BBM), which is a messaging system for BlackBerry devices allowing you to chat with individuals or groups. Technology seems to have failed us when it can be easily manipulated as a tool for harming others.
Then a shining light appears and sadness fades to joy when I read an article by Erica Swallow, Mashable, “London riots: Social media mobilizes riot cleanup.” Did you know that riot cleanup efforts, volunteers, and in-kind donations are actually being organized in London through Twitter and Facebook? Yes, yes, yes! Technology and social media will be a tool used for good! This is an immediate answer to a problem delivered through the very same type of tools that were used in the first place. Today, technology and social media triumph as they bring people together to help instead of hurt.
December is a great month not only for presents, parties and family gatherings. But it also is a great time to reflect on the past year, and then to set goals, make resolutions and map out the coming year. Don’t forget to include your Online Marketing! To give you a little help, we have the perfect article, “Online Marketing in 2011: 4 Things to Do Now to be Prepared” by Ann Donnelly for searchenginejournal.com.
Ann outlines four important steps:
- “Complete Your Online Marketing Plan,” because planning is everything.
- “Get Your Website in Shape,” because you only have one chance to make a first impression.
- “Set up Google Analytics” to measure your success.
- “Organize your Data,” because knowledge is power.
If this all seems to overwhelming, remember that Stanton Street is here to help! Feel free to contact us to get your Online Marketing on track for 2011.
When communicating through social media, each of your posts needs to contain a complete thought and allow easy access to additional context if necessary. Keep in mind that your post will be displayed to your fans and followers as just a few lines surrounded by posts from their other friends. Only after you get the attention of someone will they click on your name and view all your posts in one place.
Before we get started – make sure you always proofread your posts for proper grammar and spelling! Although it seems most Facebook and Twitter users don’t know the difference between “you’re” and “your” for example, you need to maintain your professional appearance and not fall into the same trap.
Tips for Facebook
Because Facebook doesn’t have the space and format restrictions of Twitter, you will be able to present a much more polished message on Facebook than on Twitter – if you take advantage of the various tools that are available.
Use The Link Tool and Edit What Appears
When posting a link to Facebook don’t just paste the URL for the link in the text field. Instead, use the tool that is provided for adding links. You will present a much more polished look using this method.
After you click on the link tool, you will be given the opportunity to add the web address in the proper field. Facebook will then connect to the website and attempt to extract a title, description, and image.
Here’s the trick that most people aren’t aware of: You can edit the title and description and you can choose a different image!
To edit the title or description just click on the text. It will change to text that you can change.
This is very useful with the title and description because the text that is displayed is likely irrelevant to the context of the link you’re sharing.
While you’re editing the link, choose an appropriate thumbnail and don’t be afraid to click “No Thumbnail” if you can’t find anything appropriate. Remember, the image can really help draw attention to your post, but not if it mis-represents the topic.
Bounce Links Through Your Site
If you want to send users to an external site that is not for your organization, but it is something you support – such as a fundraising effort, don’t link directly to the external site. If possible, create an announcement on your site that gives details about how your organization is supporting the external cause. The link you post on Facebook can take people to your site and then send them to the final destination. In addition to strengthening the association between your organization and the external group, it will allow you to better track the number of users you send to the external site.
Use Photo Albums
When posting photos to Facebook always create a separate album for photos that are logically related. This will help your fans understand the context of each new photo you post. Keep in mind that your fans will likely only see small segments of your activity in their newsfeed. A photo that appears after being posted to your wall will have no context and likely not have its maximum impact.
When you keep photos in albums each new photo posted will also include the title of the album will be included in your fans newsfeed. This helps your fans understand the context of the photo and it gives them easy access to the complete group of photos.
Tips for Twitter
Twitter doesn’t offer the same luxury of space and content-type tools that is available via Facebook. This is why posting to Twitter requires a bit more creativity and a willingness to bend the rules sometimes.
Edit Posts to Fit
Twitter only gives you 140 characters and you need to communicate a complete thought or provoke action in that limited space.
Twitter is less formal than Facebook in the respect that abbreviations are forgiven. Abbreviations on Facebook are not needed because space is not limited like on Twitter.
When posting to Twitter your primary goal should be to communicate a complete message. If that is not possible, it is not acceptable to truncate your message and require the user to click on a link to read the rest of it. It is far better to compress the message than to require the user to click on a link to get the complete message.
The secondary goal should be to cause the follower to take action. The action that is taken should not be to simply read the rest of the message. It should be to visit a website to read an article, or view a picture, or to retweet the message to others.
Keep in mind that many people read twitter on mobile devices. Although most mobile devices have the ability to access the web, you should not rely on that fact for the completion of your message.
“employees will be allowed to….”
“Officials are asking general public to…”
“stay away from….”
In each of the tweets above, the most important information was not displayed because the messages were not edited specifically for Twitter. Effective editing would have removed many unnecessary words and focused on getting the most important points to the public.
Don’t Use Automation
Because effective use of Twitter requires that you put effort into crafting your messages, it is not a good idea to use systems that automatically post items to Twitter from other sites. If you connect your Facebook and Twitter accounts, for example, your Twitter timeline will be filled with truncated and incomplete messages. Using Twitter this way will not provide you significant additional benefit.
Use URL Shorteners
Because of the strict 140 character limit, pasting a complete web address in Twitter is a huge waste of precious space. Always use one of the many free URL shortening services whenever you need to post a web address in a tweet.
To get the most out of Twitter, give it individual attention. Edit your posts specifically for the format.
Social Media Tips Series:
If you missed Part 1, 2, or 3 click below.
Word of mouth product promotion has always been the most trusted by consumers. If a friend tells you they like it and use it, it must be good. Well, Facebook makes it easy to tell not only your closest friend, but your closest one hundred or more friends about a product that you can’t live without. If you are a business owner with a website that includes a product catalog, this just became something you can’t live without!
Add a “Like” button to each product on your website.
When someone “Likes” your product, give them an option to add a comment and post it to their Facebook profile.
That shopper’s friends will see:
A nice easy way to advertise your product, but also an easy way for shoppers to drop the hint, “Santa baby, forgot to mention one little thing, a ring.”