OutWest Express, an El Paso-based transportation company, was established in June of 2010 with only one truck in operation. In just two years it had grown to a fleet of over 75 trucks and a staff with more than 50 years of combined transportation experience. While some companies would be satisfied with this success, OutWest Express was eager to take it to the next level. Enter Stanton Street.
When Stanton Street asked OutWest Express president Michael Puzio what he wanted from his new online presence, he had a few things in mind. The main goal was to acquire more customers while keeping existing customers up-to-date on the company’s current news and future plans.
“We want to get our name out there, attract all types of people and show them who we are and what we do,” added Michael.
Every website developed by Stanton Street includes a detailed SEO (Search Engine Optimization) package, so it was no problem fulfilling Michael’s request to build additional awareness for the site. A crucial part of accomplishing this task consisted of researching relevant keywords that customers might use to search for the site or OutWest Express’ type of business. Next, a list of the top keywords is compiled and then added to the site. Stanton Street also submits a sitemap to the search engines and provides search engine rank position reporting to regularly monitor the site and make sure it stays on top.
Since the site also needed to be useful for existing customers, multiple features were included to assist with this request for the project. First, a login area was added to the homepage of the site for users who needed to access the status of their shipment. If a job seeker is searching for a job with OutWest Express, a resume can be easily submitted via the homepage as well. Anyone wanting to stay up-to-date with the status of OutWest Express events or happenings can do so by visiting the News section of the site. Lastly, multiple links to partner or industry-related sites are available on the Useful Links page for users needing additional information pertaining to the business.
The OutWest Express website was just recently launched and can be accessed at www.outwestexpress.com. If your company is in need of a new online presence, feel free to get in touch with us at www.stantonstreet.com/contact-us to get started right away!