Stanton Street Paints a Pretty Picture for San Antonio Museum’s New Site

in Announcements, Design & Development, Launches

It’s been a few years in the making but The Briscoe Western Art Museum, located along the San Antonio River Walk in downtown San Antonio, is slated to open in the fall of 2013. The venture has been both a construction and conservation project as the museum is housed in the historic, 1930 San Antonio Public Library. The new website has been a fairly similar situation.

While the museum already had an online presence, the existing site at that time was a simple structure with limited features. Stanton Street kept these issues in consideration after agreeing to partner with the museum for the new version of the site. There were a variety of tasks which needed to be accomplished so the project was broken down into three different phases.

The new Briscoe Western Art Museum website allows users to learn about upcoming events, browse through photo galleries and inquire about utilizing the venue for events.

The new Briscoe Western Art Museum website allows users to learn about upcoming events, browse through photo galleries and inquire about utilizing the venue for events.

The first phase focused on developing an online presence which would both inform and engage the visitor. It would keep users up-to-date on events and the museum’s progress while simultaneously helping build a database of potential members, visitors and program users. It also includes the integration of various social media components such as Facebook and Twitter along with the ability to gather donation support. Current plans are to begin the second phase after the grand opening in the fall which will concentrate on showcasing programs, engaging visitor participation, and expanding functionality throughout the site. The third phase may consist of integrating an online shopping experience and creating a user-friendly application process for museum tours.

While only the first phase has been completed, it already includes a handful of notable features. As soon as the site loads for a user, a banner area toward the top displays rotating banners that promote the museum or feature upcoming events. Toward the bottom of the homepage, users will find recent clickable news items that reveal full articles and fields where they can sign up for the organization’s newsletter. On another page, users can view a photo gallery with various albums for museum events and venues.

One of the more interesting features is the “site within a site” element which includes a presence for the museum’s premier fundraising event, Night of Artists. It’s a simple yet informative addition which allows the user to find more information about the art sale, reception, exhibition, participating artists and other useful details.

These are just a few of the elements which can be found on The Briscoe Western Art Museum’s new website. Click here to see the entire online presence. If you’re interested in a new site for your own company, send us a message or give us a call so we can discuss all the details!


Stanton Street’s Frequently Asked Questions

in Design & Development

Frequently Asked Questions

We know you have some burning questions for us, so we’ll beat ya to the punch!

Why should I hire Stanton Street?
Cause we’re cool and we know what we’re doing! In all seriousness though, we value our clients and take pride in our work. We’re confident that you will be happy with your site and the services that we provide.

What services do you provide?
We can provide practically everything you need for your online marketing efforts.

Web Design & Development

  • Intranets
  • Web Applications
  • Smartphone Applications

Internet Marketing

  • Search Engine Optimization
  • Pay-Per-Click/AdWords
  • PostMarketer Newsletters
  • Social Media Marketing
  • Photography
  • Political Campaign Services

Website and Email Hosting
24/7 Technical Support

How much will a website cost?
All of our websites are priced based on your business objectives. If you have a particular budget in mind, we can provide you with the best solutions within your parameters. We can also work with you to develop your site in phases. Call now for an estimate (915) 351-8440 or fill out our online form.

How long will a website take?
It depends on what kind of site you want. Obviously the more detailed and more functionality, the longer it will take. Unlike other developers who use templates, our code is customized to your website. Since we code from scratch, basic sites typically take 3-4 months, larger more complex ones take around 6 months.

What is a domain name and why do I need one?
A domain name is used to identify a webpage. Each domain name is unique and has to be registered through a registrar, which is something we do on a regular basis. A domain name should be memorable and related to your business. If planned properly, your domain name also helps with search results.

What is hosting and why do I need it?
When we host your site that means your site and all the associated files (like pictures, text and other files) are stored on our server. You need a place to host your site otherwise users will not see your site at all.

Who will I be working with?
On most occasions, your team will consist of an account manager, project manager, designer and developer. Each person plays an important part in making sure your site is done correctly, on-time and on-budget.

What role does each person play in building my site?
Account Managers are the day-to-day contacts for clients and potential clients. For clients, they are the go-to person for anything pertaining to a site before or after development. For potential clients, they pull together estimates for desired projects and seek new business opportunities.

Project Managers oversee the scheduling and resources once a project has been approved for coding.

Designers control the overall look and feel of your site and provide sketches, color variations, font selections and other important details that add professionalism and usability to your site.

Developers write the code that makes your site come to life. They combine all of the functionality and final design into the online representation of your organization.

Can you explain the website development process?
1. Scope of Work
We’ll meet with you to identify your specific goals and needs. When applicable, we’ll also map out the flow of your site. This helps us to create a document that captures the content, features and functions you desire. Once the scope of work and sitemap are approved, we move on to creative development.

2. Creative Development
Once we’ve gathered all of your input, our designer will work up a few sketches. These sketches will be used as the foundation for your site.

3. Technical Development
When the sketch is signed off on, our designer prepares all of the graphics for the developers. Then our programmers take over and bring the site to life.

4. Project Delivery 
The site is handed over to you for inspection and minor adjustments. Once it’s approved, we launch it.

5. Public Relations
We automatically send out press releases to area media and trade publications special to your business. This way everyone knows you have a sparkly new site.

How many changes can I request to the design sketch?
Your scope of work document should cover how many rounds of revisions were budgeted for your site. If it doesn’t, feel free to ask for more.

Can I make changes after I approve the design sketch or live site?
You can make changes to the design sketch or live site within reason. Changes such as updating a text or an image are considered minor. Redesigning the homepage or adding a complex functionality will require us to revisit the scope of work and start the process all over again.

The best way to explain is to think of a website as a house: Blueprints are created, a foundation is laid and the structure is built. If we need to redo the foundation, we’ll have to break apart the structure to get there then build it back up again. The same theory applies for websites.

What is a secure site and how does it work?
If information such as addresses and credit card numbers are to be transmitted through your site, you will need to secure it so hackers don’t have access to it. A website can be protected using a Secure Sockets Layer (SSL). An SSL protocol protects the transmission of sensitive information by creating an encrypted channel for it to pass through.

Will everyone see my website the same?
The only way everyone will see an identical website is if every user had the exact same computer, browser and download speed. Since everyone accesses the Internet differently, we build and test our sites on several browsers. We also test them on PCs, Macs and smartphones (if we’re building a mobile site). Read more about browsers and how we make sure your site is beautiful for every user.

How do I generate traffic?
Your account manager will discuss the importance of keywords in content and how this affects your search rankings. If you’d like to actively pursue traffic, we’ll arrange for you to meet with our Internet Marketing Specialist. She’ll guide you through the fantastic world of Pay-Per Click (PPC) and AdWord campaigns.

Once the site is complete, can I make changes and updates to it myself?
If your website was built with a Content Management System (CMS), you can definitely manage the content on your own. We’ll provide you with the proper training on how to navigate your CMS.

What is your payment policy and what type of payments do you accept?
Typically we request 50% down, 25% upon approval of the design, 25% at project delivery then a final payment at the end of your project. We accept credit cards and checks.

Do you have other questions not covered here? Feel free to give us a call at (915) 351-8440 or fill out our contact form!


The Cost of a Good Website

in Design & Development

The Cost of a Good WebsiteWe get several calls a day asking how much a website will cost. As a custom web developer, the answer isn’t a simple one, especially when there are so many things to consider. We do our best to provide potential clients with a base price and range for what they are looking for but sometimes we don’t have time in that short phone call to explain the basics of web design costs. We’ve gathered up some thoughts on the matter and have detailed them below.

The Price Gap
We understand how confusing it can be when one company tells you they can build a website for $500 then another says $15,000. The first thing is to be sure that you are comparing apples to apples. There are many developers to choose from and not just in El Paso but everywhere. Some are great, some are bad, and some are in between. The goal is to make sure you are comparing the same features and functions from similarly-sized, equally-experienced and regionally located vendors.

“If you think good design is expensive you should look at the real cost of bad design” – Sir Michael Bichard, The Design Council Chair (UK)

The Value of Expertise
Another thing to consider is the company’s skill set. Reputable website development companies employ professionals who have many different skill sets such as client management, site architecture, strategy, design, programming, copywriting and search engine optimization (SEO). This assures that you receive top notch customer service and the very best in what they have to offer.

$500 Website! No Contracts! No Commitment!
We all know the adage – if it seems too good to be true, then it probably is. Bottom line? A quality website should not cost $500. In most cases, websites in this price range are templates with your logo, copy (text) and images plopped in it. Note that with templates, there is little to no flexibility in what you can do. And… if you really think about it, how does a company stay profitable offering websites for that much? It means that once your site is done, it’s done. No follow up, no updates, no changes. We would hope that your online presence means more to your company than $500 worth of work.

Websites are and should be priced according to what a business needs, not advertised as a one-size fits all price. Don’t make the mistake of selecting a web design company based solely on price simply because more often than not, you end up paying more in the end. Bad SEO, poor coding, terrible user experience, no return on investment… those are only a few of a growing list of things we fix. If you’re interested in finding out what your project will cost, give us a call at (915) 351-8440 or fill out our contact form!


Read More:

How Much Does A Small Business Website Cost in 2013?

How Much Should A Website Cost?

1 Comment

Stanton Street Provides Telecommunications Company with A New Site Design

in Announcements, Design & Development, Launches

In any industry, it’s important to keep the image of your company looking fresh, modern and up-to-date. The slightest hint of your business being behind the times could turn off potential customers or clients, resulting in zero sales.

Transtelco, a bi-national telecommunications services provider, specializes in a field which is no stranger to keeping up with the times. Even though their website is only a few years old, it didn’t stop them from wanting to give it a visual makeover. In 2012, the El Paso-based company fine-tuned their philosophy and developed artwork which was used to promote the company’s mission, vision, culture and other aspects of the business.

Stanton Street was provided with some of these elements along with the task of developing a more playful yet professional look and feel. In additional to the new look overall, Stanton Street also revamped the design of Transtelco’s network map and added a second map which highlighted the network’s Northern Mexico and the southwestern U.S. footprint. website by Stanton Street - website screenshot

The Transtelco site was recently renovated to include updated graphics, featured videos, network maps and much more!

While the site content remained the same, some of the methods by which they are viewed did get an upgrade. Client testimonials were originally featured in text boxes but the new site displays them as video testimonials and can be accessed from any page of the site. The Press Releases page displays the most recent release and has all other releases categorized by year then headline. Designated Transtelco staff are able to access and update these sections of the site via the CMS (Content Management System) of the structure.

The new site has been up and running for a few weeks already so if you’re interested in their fantastic new look or curious about a redesign of your own site, check it out! Once you’re ready for your new online presence, shoot us a message or give us a call so we can get started!

1 Comment

Join Us in Welcoming Stanton Street’s Newest Addition – Amy O’Rourke!

in Announcements, Internal Stuff

Amy O'Rourke - President of Stanton StreetEvery once in a while a company welcomes a new employee or two but the announcement of a change in ownership is definitely big news. At the beginning of the year, Amy O’Rourke took over as owner and president of Stanton Street. If the name sounds familiar, it’s because her husband is Beto O’Rourke, former owner of the company.

So who is this new presence over at our office? Well, a little background on Amy. She lived the ranch life outside of Santa Fe prior to heading out east to pursue a B.A. from Williams College in Massachusetts. Amy majored in Psychology and received a certificate of concentration in Spanish before moving to Guatemala City for a year to teach kindergarten at the Colegio Americano de Guatemala. While she lived there she traveled extensively throughout Central America.

When Amy left Guatemala in August of 2004, she came to El Paso where her family was already residing. Shortly after her arrival, Amy met Beto and also began teaching first and second grade at El Paso Country Day School. In September of 2005, Amy and Beto married.

A few months before getting married, Amy began working with Centro de Salud Familiar La Fe, a non-profit organization in South El Paso. Amy worked at La Fe for seven years and helped start and direct the La Fe Preparatory School, a dual language charter school in the Segundo Barrio. Amy’s background includes work with various civic and non-profit boards with positions as: Co-Chair of the Paso del Norte Education Committee, Co-Chair of PDN Connect, member of UTEP College of Education Advisory Board, board member of the University Medical Center Foundation of El Paso and more.

Amy and Beto have three children: Ulysses – 6, Molly – 4 and Henry – 2.



The Law of Social Media

in Internal Stuff, Social Media

This morning we received an update from one of our providers about possible service interruptions. After a little digging, we saw reports about a distributed denial-of-service (DDoS) attack on their system. This attack was the result of a SendGrid employee Twitter-shaming two PlayHaven employees.

Being in this biz we know it’s inevitable that things like this will happen. And when they do, companies like us get caught in the middle. Thankfully SendGrid was able to restore their services quickly enough and we weren’t seriously affected. Unfortunately for the companies and parties involved, they are now cleaning up a devastating blow to their businesses and professional lives.

This morning’s events have left us with a very important reminder that even on the Internet, Newton’s law applies:

“For every action, there is always an equal or opposite reaction.”

When the Internet attacks, the blows can be swift and brutal. Make sure you have policies and procedures in place whether you’re on social media or not… because more than likely your employees are.


Read more about Twitter-Shaming Incident:
A Dongle Joke That Spiraled Way Out of Control
SendGrid Fires Company Evangelist After Twitter Fracas
How “dongle” jokes got two people fired—and led to DDoS attacks

Social Media Policies & Procedures:
To Do: Update Company’s Social Media Policy ASAP
Avoid Social Media Disasters in 2013
When HR Decisions Become Social Media Scandals


Stanton Street Stacks Up the Goods for a New Self Storage Site

in Announcements, Design & Development, Launches

There’s always a bit of excitement and a lot of questions when Stanton Street begins a new project. What neat features can we offer the client? Are they open to cool suggestions? When can we launch this puppy?! It’s definitely a great experience but when you know the client will be leading the local competition with an online presence much sleeker than anything else out there, well, it’s that much more exciting.

Southwest Self Storage approached Stanton Street because they wanted to be sure their website was going to lead the competition within the local and regional markets. The challenge was eagerly accepted. website by Stanton Street - website screenshot

The Southwest Self Storage site includes a storage calculator which allows the user to estimate the size of storage unit needed for their goods.

As with all clients, Southwest Self Storage expected a professional online image and features which were easy to navigate. That was a given. However, one unique request was that multiple storage facilities which would fall under the Southwest Self Storage name would also need to be featured on the homepage. Tony, Stanton Street’s creative director, took this into consideration when designing the main page of the site. Other facilities might join Southwest Self Storage in the future so the need to easily add their names and logos was kept in mind.

Deciding what type of storage unit you need isn’t the easiest of tasks. Southwest Self Storage knew this based on client interaction so one neat feature which was included was a Storage Unit Calculator. Upon “building” your storage unit with boxes, furniture and other standard household items, the third-party system determines the size of unit the user will need. This definitely saves the customer time by removing the need to visit the facility before moving in their possessions. The calculator is easily accessible from the homepage of the website.

More and more businesses are starting to realize that photos for their websites need to be a bit more than just hastily shot images from a basic camera or smartphone. Southwest Self Storage wanted clean and neat pictures of the facility so they utilized Stanton Street’s photography services as well.

Well-written content for the introduction of the site, an About Us page and staff descriptions are must-haves. While the majority of the text provided by Southwest Self Storage was good to go, we did help clean it up a bit and rework some aspects of the content.

Convenience is always a plus so Southwest Self Storage made sure customers could easily make payments by including a Pay Online feature which allows the user to access their facility’s payment page. There are bound to be all kinds of questions when it comes to storing goods. That’s why an FAQs section was included where the client could easily add or remove questions and answers as needed.

“We’re looking forward to giving our customers the ability to pay securely with our new redesigned website. We’re also pleased to offer tools that will help customers determine what type and size of storage they will need,” said Southwest Self Storage owner Will Harvey.

If you’re curious about all the great features we provided for Southwest Self Storage or you need a storage unit soon, visit their site to check them out. You can also check out our site to see other work we’ve done or get in touch with us about building your company’s new online presence!


Political Campaign Services: Stanton Street’s Latest Online Offering

in Announcements, Marketing, Technology & Trends

Running for a political position is no easy task. There’s paperwork to be filled out, a trust-worthy and dependable campaign team that needs to be built, a platform to develop, strategies which need to be outlined… and usually all before making the big announcement. When District 7 representative Steve Ortega decided to run as a mayoral candidate for the upcoming race in El Paso, Texas, it’s likely that many of these details were already on his mind.

It’s a tall order so anything that can make the endeavor less stressful has to be a good thing. Luckily, Stanton Street has a few helpful products. During the latter part of 2011, some useful tools were being developed to assist with an U.S. Congressional Campaign which turned out to be a success. These elements are now part of an all-encompassing package that is available for political hopefuls or organizations trying to target potential voters and supporters.

ActiVote Social Voter Engagement Tool by Stanton Street

Our Political Campaign Services are grouped around a core component called Acti-Vote. This online tool allows clients to gather invaluable voter demographic information which, along with other campaign elements, can be used to build a database that clients can use to recruit supporters and correspond with them throughout the life of the campaign.

If a candidate is going the traditional route, there’s bound to be plenty of block-walking and door knocking along the way. Although forms and clipboards can be useful, they’re not always the friendliest companions. Mobility is a plus, so our package includes a mobile-friendly interface which allows teams to collect and save information along the way. There’s no need to transfer data at the end of the trek because all info is automatically added to the campaign database.

Targeting potential voters is an entirely different game these days. The List Builder portion of our Political Campaign Services allows clients to build custom lists from a database of registered voters… but that’s just the beginning. These lists can also be based on various combinations of valuable information such as voting history, gender, age, location and other types of characteristics. Once finalized, they can be prepared as mailing or walking lists to target individuals most likely to vote for your candidate.

While we mentioned quite a bit, this is just the tip of the online campaigning iceberg. Services for customized mailing and walking lists, data visualization, copywriting and photography are available as well. All of these elements can be found through our site on a page dedicated to Political Campaign Services.

It’s been a few months since Steve Ortega approached Stanton Street and we’ve been chugging away at his campaign ever since. The Ortega for El Paso website has been up and running for quite some time already and we’re continuing to work on other aspects of the project.

Of course, Stanton Street is available to help with your venture as well. Give us a call at 915.351.8440 or shoot us an email to get started on your campaign!


Ready, Set… Vote! Stanton Street Takes on Another Political Campaign Project

in Announcements, Launches, Marketing

The success of the recent Beto O’Rourke for Congress campaign is still fresh on many El Pasoans’ minds but we’re already chugging along with the next political project. The position for Mayor of El Paso will be up for grabs and one candidate wasted no time hitting up Stanton Street to help build awareness for his campaign efforts.

District 7 City Representative Steve Ortega threw his hat in the ring late last year and immediately started working on his online presence. The site for his campaign is a clean and straight-forward approach which allows the user to easily learn about Ortega’s political vision. website by Stanton Street - website screenshot

The Steve Ortega website is filled with information about Ortega’s vision for El Paso.

The homepage features three prominently placed buttons which lead the user to either Ortega’s bio, his platform issues or a page to sign up as a volunteer. The homepage also features a banner ad which displays each of Ortega’s platform issues. If a user wants to know more about a topic, clicking on the image for that issue will direct the user to a page with more detailed information.

Regardless of which page a user may be viewing, the ability to make a donation, sign up to receive the campaign newsletter or visit the official Facebook page are all featured on the site’s template.

While the success of a campaign depends on a variety of factors, we’re sure the new website will serve as an indispensable tool in the weeks to come.


Stanton Street Constructs A Site for Picturesque Hunt Companies Project

in Announcements, Launches

As El Paso’s population continues to grow, so does the selection for areas in which to reside within the Sun City. Cimarron, a one-of-a-kind community development project from Hunt Companies, Inc., is one of those newest options. website by Stanton Street - website screenshot

If you’re in the market for a new home, check out the Cimarron website. If you’re in the market for a new site, let’s talk!

The website developed for this latest venture includes detailed information for the community. If a user wants to see maps of the area, get more details about the neighborhood school being built within the community or access documents related to the area, it’s all easily accessible through the new structure.

A variety of photos provided by Stanton Street’s photography services can also be found throughout the entire site. If your company is in the market for a new online presence, call or shoot us a message today!