OutWest Express Cruises the Information Superhighway with A New Look

in Announcements, Design & Development, Launches

OutWest Express, an El Paso-based transportation company, was established in June of 2010 with only one truck in operation. In just two years it had grown to a fleet of over 75 trucks and a staff with more than 50 years of combined transportation experience. While some companies would be satisfied with this success, OutWest Express was eager to take it to the next level. Enter Stanton Street.

OutWest Express, OutWest Express website, transportation services, transportation services website

The OutWest Express homepage allows users to catch up on the latest OutWest Express news or log in to view the status of their shipment.

When Stanton Street asked OutWest Express president Michael Puzio what he wanted from his new online presence, he had a few things in mind. The main goal was to acquire more customers while keeping existing customers up-to-date on the company’s current news and future plans.

“We want to get our name out there, attract all types of people and show them who we are and what we do,” added Michael.

Every website developed by Stanton Street includes a detailed SEO (Search Engine Optimization) package, so it was no problem fulfilling Michael’s request to build additional awareness for the site. A crucial part of accomplishing this task consisted of researching relevant keywords that customers might use to search for the site or OutWest Express’ type of business. Next, a list of the top keywords is compiled and then added to the site. Stanton Street also submits a sitemap to the search engines and provides search engine rank position reporting to regularly monitor the site and make sure it stays on top.

Since the site also needed to be useful for existing customers, multiple features were included to assist with this request for the project. First, a login area was added to the homepage of the site for users who needed to access the status of their shipment. If a job seeker is searching for a job with OutWest Express, a resume can be easily submitted via the homepage as well.  Anyone wanting to stay up-to-date with the status of OutWest Express events or happenings can do so by visiting the News section of the site. Lastly, multiple links to partner or industry-related sites are available on the Useful Links page for users needing additional information pertaining to the business.

The OutWest Express website was just recently launched and can be accessed at www.outwestexpress.com. If your company is in need of a new online presence, feel free to get in touch with us at www.stantonstreet.com/contact-us to get started right away!


Stanton Street Is Now Offering Online Political Campaign Services!

in Announcements, Design & Development

The Beto O’Rourke US Congressional campaign has given Stanton Street the opportunity to dive head first into the political sphere with effective, smart tools for reaching prospective voters and candidate supporters. We’ve had the opportunity to put our methods to the test and now we are able to make our game-changing services available to you!

Acti-Vote: Our Flagship Product

Acti-Vote is a social-engagement campaign tool geared toward wrangling up voter support and gathering valuable data from the online voting community. Utilizing various touchpoints, this product is able to access and build a large, powerful database giving any politician’s campaign the ability to recruit, communicate and mobilize various target audiences.

Acti-Vote is based on the idea of relationship-mapping, a very important component for building a base of strong candidate supporters or campaign volunteers through people they already know. Committed supporters are identified and their information is saved in the database. They are also asked to recommend or identify othersupporters within their social network thus growing the foundation for a successful political campaign.

Campaign captains are then given access to a database to manage and monitor individuals within their network. Captains are also given the ability to communicate directly with this circle of campaign supporters with letters of encouragement, exclusive events and voting reminders.

Supplemental Political Campaign Services

Aside from the ability to build a smashing candidate campaign website, create your social media profile and assist you with your online campaign strategy, Stanton Street also offers the following services for an effective, impactful political campaign:

Mobile Data Capture

Mobility is a key factor when it comes to empowering a volunteer base. We’ve made it easier for political campaigns to enter voter information as they are block-walking or attending events with a simple, mobile-friendly interface. Once the information is saved, it’s automatically added to the existing database housed on the campaign website.


Data Services

As many candidates know, there is very little that is more important than data and research. Aside from the services provided through Acti-Vote, we can dig deeper into your prospective campaign supporter base through customized mailing lists based on voting history and other defined characteristics and data visualization using GIS (Geographic Information Systems).



From social media posts to e-newsletters, the messaging for your campaign must be focused and direct. We can help you reach your target audience by identifying the strategy and desired outcome of the message itself. Want more followers on Facebook or need clear, articulate directions for campaign volunteers? Let us help you cross those “t’s” and dot those “i’s”.


Event Photography

As mentioned in a previous article, photography is most definitely a key component in reaching your online audience. Political campaigns can do nothing but benefit from high-quality, professional imagery that maintains a positive, consistent and shareable image of the candidate or issue. Luckily, we’re able to fulfill these needs as well.

Interested in what we can do for your political or issue-based campaign? Give us a call at (915) 351-8440!



A New Era of Photography Online

in Marketing, Technology & Trends
  • Beto O'Rourke for U.S. Congress, TX-16 Beto O'Rourke for U.S. Congress, TX-16
  • Interstate I-10, El Paso Texas Interstate I-10, El Paso Texas
  • Buffet, El Paso Club Buffet, El Paso Club
  • Briscoe Western Art Museum, San Antonio Texas Briscoe Western Art Museum, San Antonio Texas

When digital photography and the Internet were introduced, it was love at first sight. Digital cameras and smartphones with camera capabilities were snatched off shelves sooner than you could say “cheese.” Since then, tech and online companies have continued to improve upon this reignited love of imagery developing ways to make it better, faster and more meaningful.

Image-based social sites have grown into a highly competitive niche with several revamping their front-end design based on what’s popular now. This year, Pinterest grew 4377% and Facebook continues to dominate the photo-sharing genre with over 300 million photos uploaded every day.

Technologically, we’re moving toward higher resolution monitors and devices becoming available to the general public. As more consumers adapt to technologies such as retina displays, web design companies will need to revisit the way they create graphics and images. Given the tools for sharing user-generated content, consumers are fast becoming tech-literate. So the sites, applications and graphics web designers build must meet or exceed consumer expectations.

From a substance standpoint, our culture is moving toward a more meaningful experience online. As we continue to build these communities and networks the demand for transparency and substance grows. This shift is so strong it’s even started to change the style and approach of ad campaigns hoping to reach new targets with a “soft sell” approach. More and more companies are finding out the benefits of personal recommendations and user-generated content.

When it comes to how you represent your business online, all trends point toward authenticity. This means having a genuine representation of your company. We can now wave goodbye to the stock images and say hello to custom photography, social networking and relationship building.

From social sites revamping their infrastructure to be more “photo-centric” to newer technologies like retina displays, photography is clearly dominating the web-space. We feel it’s so important that we’ve now added custom photography to our arsenal of online services. So when it comes to your online strategy, we can help you provide that meaningful experience to help increase your bottom line.

Find out more about our new service by filling out our contact form or giving us a call at (915) 351-8440.


Goggle It!: An Amigo Airsho Ticket Giveaway

in Announcements, For Funzies

High-flying stunts and adrenaline pumping action are upon us yet once again, El Paso! Just like years past, we have YOUR chance to win Amigo Airsho VIP Chalet tickets! These aren’t your average tickets, either. Each pass provides you with:

– A Tented VIP Area
– Flight Line Seating
– Rudy’s BBQ Catering
– Complimentary Soda and Water

These passes are valued at $100 each but you can win some of your very own through our awesome promotion. All you need to do is Goggle It!

That’s right! Send us a picture of yourself wearing hand goggles and you’re automatically entered to win. What are hand goggles, you say? Well, simply take both of your index/pointer fingers and connect them with your thumbs to make circles. Then flip those bad boys upside down over your eyes and… TADA! Hand Goggles! The next best thing to aviator eyewear!

This is how you Goggle It! (Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net)

Once you’ve practiced a bit and chosen your favorite photo, send it to us at airsho@stantonstreet.com for review. As soon as it’s good to go, we’ll post it on our Facebook page. Winners will be chosen based on a combination of creativity, hilariousness and Facebook “likes” so be sure to “like” our page at facebook.com/stantonstreet to stay in the loop. We must receive all entries by Monday, October 15th!

We know you can get creative and downright funny with those submissions. Let’s see what you’ve got! We will have five winners in total – four people will win a pair of tickets and one grand prize winner will get the Family Four Pack! Will it be you? We shall see. Blue Skies and good luck!


Stanton Street Bites Into A New Project For A Local Periodontal Office

in Design & Development, Launches

When one of your primary business goals is to be the top choice for patients in your field, everything you do to get there has to be top notch. Dr. Frank “Cinco” Feuille, founder of Implant & Laser Periodontal Surgery Center, is a perfect example.

The homepage for the El Paso Implant & Laser Periodontal Surgery Center website includes a link to their Facebook page, a banner with rotating messages and a video which details some of their procedures.

The homepage for the El Paso Implant & Laser Periodontal Surgery Center website includes a link to their Facebook page, a banner with rotating messages and a video which details some of their procedures.

A quick tour through their office reveals top-of-the-line dental equipment and industry related technology. In 2009, a decade after beginning his practice, Dr. Feuille moved to a new facility off scenic Helen of Troy Drive and added more professionals to his team. When it came time to update the online presence, they weren’t going to settle for an average website so they called on Stanton Street to work on the project.

A few main requests included developing a website that stood apart from the competition with a professional and clean design, easy navigation and smooth functionality. The website also needed access to outside systems where patients could log in to access various forms and make online payments. Any patient would find it beneficial to become familiar with an upcoming procedure. Therefore, ample information on treatments is available throughout the website along with animated educational videos for select procedures.

It was also important for the website to help the team streamline some of their processes. Stanton Street assisted with this need by building functionality into the website that would allow partnering dentists to easily send various types of files.

“A very unique feature, created solely for the Implant & Laser Periodontal Surgery Center, was the ability for other dental practices to not only refer their patients’ information but they can now upload correspondences, clinical photos, and digital radiographs – all in a secured manner. The Stanton Street staff is very professional and created a one-of-a-kind experience,” said The Implant & Laser Periodontal Surgery Center’s Dr. Bryan Kalish.

The website also includes rotating images on the homepage, an area where users can “like” and access the client’s Facebook page and a section with client testimonials that allows patients to make their own submissions. If your company is ready for a new website, you can click here to check it out. Of course, if you’re in need of dental implants or gum surgery, you should definitely take a peek as well!


Is It Time For You To Advertise Online?

in Marketing, Search Engine Optimization (SEO)

Times, they are a changin’, and it was very evident when we recently spoke with a client of ours. This “client who shall not be named” has always spent a substantial amount of their budget on traditional media channels such as television, print and radio. The day they asked to explore an online ad budget (shifting their budget from traditional to digital) we couldn’t believe our ears.

Maybe all those years of bringing it up finally wore them down. Maybe it was the great campaign we ran for a local politician. Or maybe, just maybe, it was the overwhelming evidence that there is a better way to reach their consumers. So that leads me to ask you – “Is it time for you to advertise online?”

Many businesses run away from online advertising because a.) they don’t really understand how it works or b.) they think there is little return on investment. If you fall into either of those categories, don’t worry. We’ll keep your secret. Now let’s tackle those reasons head on!

How It Works

Online advertising comes in many forms and each one serves a particular purpose. Aside from a website, some of the more well-known types are:

Display (Banner) Ads – Various image-based ads created for the web that appear on websites, within content, applications, email and other related forms via the Internet or wireless networks.

E-Mail Marketing – Newsletters use a mailing list of consumers who are opted in to receive commercial messages from a particular company or individual.

Mobile Advertising – Distributing promotional or advertising messages through wireless networks.

Search Engine Marketing (SEM) – The process of gaining traffic from or visibility on search engines using tactics such as Pay Per Click (PPC) and Search Engine Optimization (SEO).

Social Networking – A platform or site that facilitates relationship building and interactions with consumers.

Return On Investment

All businesses want reassurance that their investments are favorable. When it comes to advertising online, the business must define exactly what those measurements of success will be. If a company is on Facebook, Twitter or Pinterest – what are the indicators of success? The number of followers? The interactions? Once a baseline is set, then it can be tracked, measured and fine tuned. Lucky for you, there are great people like us who can help you get the best results possible.

Are you ready to talk about advertising online? Fill out our contact form or give us a call at (915) 351-8440.


Stanton Street will be Closed on the Fourth… but We Can Still be Reached!

in Announcements

Just like many of our clients, Stanton Street will close down the office this Wednesday for the Fourth of July and return on Thursday. However, that doesn’t mean we won’t be available! Should you have any urgent matters which need attention, please feel free to use our ticketing system and we’ll be sure to get back in touch with you as soon as possible.

You can access it by going to http://support.stantonstreetgroup.com/ then entering your username and password. Don’t know your username and password? Give us a call before the day is over and we’ll get you squared away!

We hope you have a fun and safe Fourth of July!

Streetfest's 2012 fireworks show in Downtown El Paso.


Beto for Congress: An Online Political Campaign

in Design & Development, Launches, Marketing, Search Engine Optimization (SEO), Social Media

We just updated our resume and this is a great one, if we do say so ourselves. The world of political campaigns can be a tough one but we think we did a pretty good job for the Beto O’Rourke for Congress campaign. Click here to check out all the details in our case study!

Beto O'Rourke and supporters celebrate his win over incumbent Congressman Silvestre Reyes.

Beto O’Rourke and supporters celebrate his win over incumbent Congressman Silvestre Reyes.


Advice for new grads seeking a career in web design

in For Funzies, Internal Stuff

Spring is in the air and résumés are filling up inboxes across El Paso. We figured we’d take a moment to guide young padawans as they seek employment at web design agencies across this fair city. We’re gonna serve it up straight so hold on to your binkies!

The Résumé

Research the company and know what you’re applying for. Not all of the positions in a web design company are for developers or designers. Also, figure out if the place will be a good fit for you.

Tailor your résumé. Making copies of the same résumé for everyone says you didn’t care enough to get to know the company so why should a company spend time getting to know you? (And by the way, companies can totally tell when you do this.)

Don’t lie. If this dude got busted, so can you. What’s the point really?

Proofread your résumé. If you can’t communicate basics about yourself, that’s a red flag to a potential employer and a source for lots of LOLs behind your back. Have others read it to see if they understand what you are trying to convey.

The Interview

Don’t look like schlub. Most web design companies are laid back, but flip flops, shorts and a t-shirt? Pffft…

Be yourself. Potential employers already know you’re nervous so let your résumé and personality shine, not the sweat beading off your forehead.

The Offer

If you get an offer, remember that you’re entry-level so let’s be realistic here. A six-digit salary isn’t in the near future. Our advice: don’t make it all about the benjamins – especially in this economy. Many have graduated years ago and are still waiting for a job. Be humble and accept opportunities as they come. You got the smarts? Prove it.

The Job

Did you accept an offer? Way to go! Here’s some bonus career advice directly from Stantonites. Carry these words close to your heart.

“Be adaptable to different programming languages and techniques.”

“Be Passionate. Passion will trump experience/knowledge every time.”

“Be flexible. Your idea may not always be the right one. It takes many modifications to make a ‘perfect’ product.”

“Expect failure. You have to try what doesn’t work to find out what does.”

“Stay caffeinated.”

“Love what you do. If you don’t, it will show.”

“Brush up on your foosball skills, seriously!”

“Be a problem solver, not a problem causer.”

“Today, virtually every business has some online connection. If you want a gig in this industry, you’ll need to know a bit about how it works. You have to be hungry for the industry so one or two small bytes won’t do. A mega appetite is what you’ll need. Just remember, choosing this field as one of your potential career pixel definitely take you far.”

“Study, Study, Study, Read, Read, Read. Chances are you’re already way behind.”

“Don’t be jerky. Jerky gets you nowhere. No one will like you and you’ll be eating lunch alone in your cubicle… crying.”



An “Overwhelming Dependence” on Technology?

in Technology & Trends

I lost my smartphone last week and it was the most terrifying 20 minutes of my life. Ten years ago, those words would have never crossed my mind. It seemed obvious that my dependence on technology had swallowed me whole. From Facebook to Draw Something to all those great pics I took at last week’s concert, my phone houses all the cool things in my life… or does it?

Lately I’ve been reading a lot of articles and watching videos about how technology is changing the very nature of human interaction. How people are losing their ability to have a simple conversation. That we’re out of touch with ourselves, our families, our lives. Don’t worry, I’m not going to get all “gloom and doom” on you. In fact, I’d like for people to embrace technology and use it for its true intention – as a tool to help you work more efficiently and draw people closer, not further away.

Source: http://visual.ly/disruptive-tech

Our communication model is evolving and as we’re navigating this uncharted territory there will be good and bad. We’re finding new ways to communicate and technology will continue to move forward regardless of what anyone says. One thing which has never changed is that an attention span is the most valuable commodity. For the most part, you have a choice to leave work on time or turn off your computer. The key is balance.

Here’s a great quote from Caterina Fake, co-founder of Flickr: “I think the online world and the offline world have to interact peacefully, and that the online world really should augment the offline world. There is no replacement for real-life relationships.” In a nutshell, your relationships away from the computer, television, work and smartphone are what’s important. Use technology to make those connections stronger.

Luckily, my smartphone was recovered from the gym. I had apparently forgotten it after my mega-intense-cardio-bulk-a-thon. The main reason I freaked? I have some dang good music on that thing.

For additional reading:

Ted Talk: Sherry Turkle, Connected but Alone?

How the Anti-Social Media Crowd Misses the Mark

Punctuation, Social Media, and Evolving Rules of Communication