Financial Management on the Go!

in Announcements, Design & Development, Launches

For FirstLight Federal Credit Union, mobility now equals ability with the latest launch of their mobile-friendly site. Now, when customers use a smartphone to visit the FLFCU website, it identifies the device and automatically routes them to a mobile-friendly version.

FLFCU’s mobile website has several easy-to-use features designed to perfectly fit in the palm of a customer’s hand. With a few clicks, users can navigate through their account, browse through additional products and services, search for nearby branches or ATMs and much more.

Through the mobile-friendly site, users can search for branches and ATM locations using their current location or by entering their zip code. After submitting, results are listed below with proximity, contact information, hours and a phone number for each branch location. Both branches and ATM results allow a user to access the “Get Directions” button that accesses a Google map to further assist a customer in locating their destination.

The mobile-friendly site also contains information on the myriad of products and services FLFCU has to offer for personal and business purposes. Users can browse each category and subcategory as if they were visiting the full site on a desktop computer.

Customers interested in savings, business share or loan rates with FLFCU also have access to the latest rates through a few simple clicks. And, if existing customers have an urgent transaction, the “Account Log in” function gives them the convenience of logging in and managing their FLFCU account directly through their smartphone. Should a customer have questions or simply needs a mailing address, contact information is readily available in the “Contact Us” link. For those hoping to see the latest and greatest posts on Facebook, a quick click will take users directly to the FLFCU page for interaction and conversation.

Click now to explore the site on your smartphone! If you’re interested in a mobile-friendly site of your own, fill out our contact form or give us a call at (915) 351-8440.


Domain Name Fumbles Equal Online Troubles

in Marketing, Technology & Trends

Domain NamesPicking a domain name is one of the most important things you will do when it comes to building your online presence. Most of the time clients come to us with domain names already purchased. So with that in mind we’ve gathered up some tips to help you avoid the missteps, possible disasters and impending doom of trying to market a difficult website address.

What’s in a Name?
Your website address (also called domain name or URL) should be user-friendly and memorable. Some companies choose to have more than one domain name, one with their name in it and the other with a keyword associated to their business. Stay away from copyrighted names, slang and unrelated words – these are bad for search engines.

Also, be sure this is a web address you want displayed on all of your business materials and repeated to prospective customers. You can also look at your competitors and how they are formatting their domain names. Remember to keep it simple and memorable – that means no more than three words in your web address.

Faux Pas Indeed…
Another important tip for picking a domain name is to pay close attention to any inappropriate interpretations. Have a few you like? Say them a few times to yourself to make sure you’re not the next one people giggle about like so… (shy people: please skip to next paragraph).

  • Experts Exchange – “”
  • IT Scrap – “”
  • Pen Island – “”
  • Speed of Art – “”
  • Who Represents – “”

Variety is the Spice of Life!
Once you’ve brainstormed, gathered up your top five or ten and find out if they’re available. If one is, then you will need to purchase and register it. Also if you can afford it, try to purchase other domain names affiliated with your company. This not only solidifies your company as the go-to business for your industry but keeps all the traffic going to your site.

If you fail to snatch up the variations, we guarantee that someone will. This ‘someone’ can then hold your desired domain name hostage for a nifty price with a lot of zeros. Case in point? An NFL team who fumbled when it came to purchasing one of the most important variations of their URL. A ‘someone’ bought the domain name and started bids at $275,000. The team passed on the bid, so another company swooped in to take it thus changing the (*ahem) fan base entirely.

Submit it or Quit it
Once you’ve purchased your domain name(s), the next important step is to submit it to the search engines. Think of it as notifying the post office. They don’t know you’ve moved until you tell them. Until then, all your friends and relatives are sending cash-filled birthday cards to your old place… something tells us you don’t want to miss that.

Wrappin’ it Up
So you’ve carefully selected your domain name, purchased the variations and submitted to search engines. Your work is not done yet my friend. Maintaining your domain name(s) registration is one of the most important steps of all. Be sure to set up renewal notices or pay for years in advance because if you don’t know by now, the Internet can be a very cruel mistress. Many companies have let their renewals lapse leaving their domain names vulnerable to auction houses that swoop in to purchase them. These auction houses then turn around and sell your precious domain name for way too much. Remember that NFL team? Yeah, that hurts.

Need help with all this techy-googlymook? Give us a call or use our contact form ‘cause the great tips don’t end here. Stanton Street can help you select the right domain name for your business, submit to search engines AND manage your renewals for you. See? We’re awesome like that.


Traditional Advertising vs. Digital Advertising with Stanton Street

in Marketing, Search Engine Optimization (SEO), Site Analytics

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits.

Benefit #1: Targeting

Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are searching for exactly what you have to offer and/or key off their age, gender, interests, topics and/or location. Then re-target your ads to people who were oh so close to completing the desired action or purchase but didn’t quite finish. All of this gives you pinpoint accuracy in your advertising spend, maximizing your advertising dollar and your return on investment.

Benefit #2: Measurement

How do you know if your advertising dollars have been well spent? Was your last sale a result of someone seeing your ad online or a click from your latest newsletter? Digital Advertising is one of the most accountable forms of advertising there is. It allows you to gather data on each parts of your digital campaign to determine which is converting and which isn’t. The best part is that you don’t have to wait until your campaign has run its course to measure effectiveness. Conversion reports can be at your fingertips daily, weekly or monthly. So what can you do with all of that information? Please read on!

Benefit #3: Adjustment

Adjustment goes hand in hand with Measurement. Digital Advertising is never, ever, a set it and forget advertising medium. It allows you to run several different types of ads from several different sources. Measure which ads or sources give you the biggest bang for your buck. Then drop parts of the campaign that aren’t converting. Pause an ad that is a dog. Move your ad buy budget to ads that are making you money! All of this means lower advertising costs with more conversions and better results for your business. Digital Advertising gives you the power to make changes anytime throughout your campaign.

Don’t Waste Your Digital Campaign Dollars

All Digital Advertising campaigns managed by Stanton Street, are driven by results. We don’t just set up your ads or campaigns, click “go” and walk away. We manage, nurture and squeeze every ounce of return on investment out of your campaign through targeting, measurement and adjustment. We bob and weave with your conversions, never content to sit back and wait or “forget it” until we used up your money. With all of the valuable benefits of a digital ad campaign, you’d be a fool to miss out by treating your digital campaign like a traditional campaign!

If you want Stanton Street help your Digital Advertising campaign reap these benefits and increase return on investment, contact us today!


Special Care Went into the Making of the Palliative Care Center Website

in Launches

Texas Palliative Center provides only the highest standard of care, comfort and quality of life for patients and family members dealing with serious, advanced illnesses, which may or may not be terminal. When they asked Stanton Street to create their website, it had to meet the highest standards as well.

Warm, welcoming and compassionate to all whom enter the doors of Texas Palliative Center, we knew the website had to portray the very same look and feel while imparting valuable information about such important services.

Texas Palliative Center - Adding Life to Every Day

The website explains that palliative care, supportive care, end of life care and hospice care are terms that are frequently used interchangeably. Although hospice care and end of life care are different from the others and always a part of palliative care. The Services page goes into greater depth about the range of palliative medicine and its philosophy that is the cornerstone of this amazing facility. The website also includes a simple to use online employment application form if you are interested in joining the dedicated staff of the Texas Palliative Center.

Stanton Street wanted to make sure that management of the Texas Palliative Center’s new website was easy. This was made possible with a content management system, where website copy and online forms are simply and quickly managed.

Do you need a website custom made to express your style, needs and high standards? Stanton Street is happy to give you the same TLC we extended to Texas Palliative Care. Give us a call or send us an email. We are here for you!


Stanton Street Paints a Pretty Picture for San Antonio Museum’s New Site

in Announcements, Design & Development, Launches

It’s been a few years in the making but The Briscoe Western Art Museum, located along the San Antonio River Walk in downtown San Antonio, is slated to open in the fall of 2013. The venture has been both a construction and conservation project as the museum is housed in the historic, 1930 San Antonio Public Library. The new website has been a fairly similar situation.

While the museum already had an online presence, the existing site at that time was a simple structure with limited features. Stanton Street kept these issues in consideration after agreeing to partner with the museum for the new version of the site. There were a variety of tasks which needed to be accomplished so the project was broken down into three different phases.

The new Briscoe Western Art Museum website allows users to learn about upcoming events, browse through photo galleries and inquire about utilizing the venue for events.

The new Briscoe Western Art Museum website allows users to learn about upcoming events, browse through photo galleries and inquire about utilizing the venue for events.

The first phase focused on developing an online presence which would both inform and engage the visitor. It would keep users up-to-date on events and the museum’s progress while simultaneously helping build a database of potential members, visitors and program users. It also includes the integration of various social media components such as Facebook and Twitter along with the ability to gather donation support. Current plans are to begin the second phase after the grand opening in the fall which will concentrate on showcasing programs, engaging visitor participation, and expanding functionality throughout the site. The third phase may consist of integrating an online shopping experience and creating a user-friendly application process for museum tours.

While only the first phase has been completed, it already includes a handful of notable features. As soon as the site loads for a user, a banner area toward the top displays rotating banners that promote the museum or feature upcoming events. Toward the bottom of the homepage, users will find recent clickable news items that reveal full articles and fields where they can sign up for the organization’s newsletter. On another page, users can view a photo gallery with various albums for museum events and venues.

One of the more interesting features is the “site within a site” element which includes a presence for the museum’s premier fundraising event, Night of Artists. It’s a simple yet informative addition which allows the user to find more information about the art sale, reception, exhibition, participating artists and other useful details.

These are just a few of the elements which can be found on The Briscoe Western Art Museum’s new website. Click here to see the entire online presence. If you’re interested in a new site for your own company, send us a message or give us a call so we can discuss all the details!


Stanton Street’s Frequently Asked Questions

in Design & Development

Frequently Asked Questions

We know you have some burning questions for us, so we’ll beat ya to the punch!

Why should I hire Stanton Street?
Cause we’re cool and we know what we’re doing! In all seriousness though, we value our clients and take pride in our work. We’re confident that you will be happy with your site and the services that we provide.

What services do you provide?
We can provide practically everything you need for your online marketing efforts.

Web Design & Development

  • Intranets
  • Web Applications
  • Smartphone Applications

Internet Marketing

  • Search Engine Optimization
  • Pay-Per-Click/AdWords
  • PostMarketer Newsletters
  • Social Media Marketing
  • Photography
  • Political Campaign Services

Website and Email Hosting
24/7 Technical Support

How much will a website cost?
All of our websites are priced based on your business objectives. If you have a particular budget in mind, we can provide you with the best solutions within your parameters. We can also work with you to develop your site in phases. Call now for an estimate (915) 351-8440 or fill out our online form.

How long will a website take?
It depends on what kind of site you want. Obviously the more detailed and more functionality, the longer it will take. Unlike other developers who use templates, our code is customized to your website. Since we code from scratch, basic sites typically take 3-4 months, larger more complex ones take around 6 months.

What is a domain name and why do I need one?
A domain name is used to identify a webpage. Each domain name is unique and has to be registered through a registrar, which is something we do on a regular basis. A domain name should be memorable and related to your business. If planned properly, your domain name also helps with search results.

What is hosting and why do I need it?
When we host your site that means your site and all the associated files (like pictures, text and other files) are stored on our server. You need a place to host your site otherwise users will not see your site at all.

Who will I be working with?
On most occasions, your team will consist of an account manager, project manager, designer and developer. Each person plays an important part in making sure your site is done correctly, on-time and on-budget.

What role does each person play in building my site?
Account Managers are the day-to-day contacts for clients and potential clients. For clients, they are the go-to person for anything pertaining to a site before or after development. For potential clients, they pull together estimates for desired projects and seek new business opportunities.

Project Managers oversee the scheduling and resources once a project has been approved for coding.

Designers control the overall look and feel of your site and provide sketches, color variations, font selections and other important details that add professionalism and usability to your site.

Developers write the code that makes your site come to life. They combine all of the functionality and final design into the online representation of your organization.

Can you explain the website development process?
1. Scope of Work
We’ll meet with you to identify your specific goals and needs. When applicable, we’ll also map out the flow of your site. This helps us to create a document that captures the content, features and functions you desire. Once the scope of work and sitemap are approved, we move on to creative development.

2. Creative Development
Once we’ve gathered all of your input, our designer will work up a few sketches. These sketches will be used as the foundation for your site.

3. Technical Development
When the sketch is signed off on, our designer prepares all of the graphics for the developers. Then our programmers take over and bring the site to life.

4. Project Delivery 
The site is handed over to you for inspection and minor adjustments. Once it’s approved, we launch it.

5. Public Relations
We automatically send out press releases to area media and trade publications special to your business. This way everyone knows you have a sparkly new site.

How many changes can I request to the design sketch?
Your scope of work document should cover how many rounds of revisions were budgeted for your site. If it doesn’t, feel free to ask for more.

Can I make changes after I approve the design sketch or live site?
You can make changes to the design sketch or live site within reason. Changes such as updating a text or an image are considered minor. Redesigning the homepage or adding a complex functionality will require us to revisit the scope of work and start the process all over again.

The best way to explain is to think of a website as a house: Blueprints are created, a foundation is laid and the structure is built. If we need to redo the foundation, we’ll have to break apart the structure to get there then build it back up again. The same theory applies for websites.

What is a secure site and how does it work?
If information such as addresses and credit card numbers are to be transmitted through your site, you will need to secure it so hackers don’t have access to it. A website can be protected using a Secure Sockets Layer (SSL). An SSL protocol protects the transmission of sensitive information by creating an encrypted channel for it to pass through.

Will everyone see my website the same?
The only way everyone will see an identical website is if every user had the exact same computer, browser and download speed. Since everyone accesses the Internet differently, we build and test our sites on several browsers. We also test them on PCs, Macs and smartphones (if we’re building a mobile site). Read more about browsers and how we make sure your site is beautiful for every user.

How do I generate traffic?
Your account manager will discuss the importance of keywords in content and how this affects your search rankings. If you’d like to actively pursue traffic, we’ll arrange for you to meet with our Internet Marketing Specialist. She’ll guide you through the fantastic world of Pay-Per Click (PPC) and AdWord campaigns.

Once the site is complete, can I make changes and updates to it myself?
If your website was built with a Content Management System (CMS), you can definitely manage the content on your own. We’ll provide you with the proper training on how to navigate your CMS.

What is your payment policy and what type of payments do you accept?
Typically we request 50% down, 25% upon approval of the design, 25% at project delivery then a final payment at the end of your project. We accept credit cards and checks.

Do you have other questions not covered here? Feel free to give us a call at (915) 351-8440 or fill out our contact form!


The Cost of a Good Website

in Design & Development

The Cost of a Good WebsiteWe get several calls a day asking how much a website will cost. As a custom web developer, the answer isn’t a simple one, especially when there are so many things to consider. We do our best to provide potential clients with a base price and range for what they are looking for but sometimes we don’t have time in that short phone call to explain the basics of web design costs. We’ve gathered up some thoughts on the matter and have detailed them below.

The Price Gap
We understand how confusing it can be when one company tells you they can build a website for $500 then another says $15,000. The first thing is to be sure that you are comparing apples to apples. There are many developers to choose from and not just in El Paso but everywhere. Some are great, some are bad, and some are in between. The goal is to make sure you are comparing the same features and functions from similarly-sized, equally-experienced and regionally located vendors.

“If you think good design is expensive you should look at the real cost of bad design” – Sir Michael Bichard, The Design Council Chair (UK)

The Value of Expertise
Another thing to consider is the company’s skill set. Reputable website development companies employ professionals who have many different skill sets such as client management, site architecture, strategy, design, programming, copywriting and search engine optimization (SEO). This assures that you receive top notch customer service and the very best in what they have to offer.

$500 Website! No Contracts! No Commitment!
We all know the adage – if it seems too good to be true, then it probably is. Bottom line? A quality website should not cost $500. In most cases, websites in this price range are templates with your logo, copy (text) and images plopped in it. Note that with templates, there is little to no flexibility in what you can do. And… if you really think about it, how does a company stay profitable offering websites for that much? It means that once your site is done, it’s done. No follow up, no updates, no changes. We would hope that your online presence means more to your company than $500 worth of work.

Websites are and should be priced according to what a business needs, not advertised as a one-size fits all price. Don’t make the mistake of selecting a web design company based solely on price simply because more often than not, you end up paying more in the end. Bad SEO, poor coding, terrible user experience, no return on investment… those are only a few of a growing list of things we fix. If you’re interested in finding out what your project will cost, give us a call at (915) 351-8440 or fill out our contact form!


Read More:

How Much Does A Small Business Website Cost in 2013?

How Much Should A Website Cost?

1 Comment

Stanton Street Provides Telecommunications Company with A New Site Design

in Announcements, Design & Development, Launches

In any industry, it’s important to keep the image of your company looking fresh, modern and up-to-date. The slightest hint of your business being behind the times could turn off potential customers or clients, resulting in zero sales.

Transtelco, a bi-national telecommunications services provider, specializes in a field which is no stranger to keeping up with the times. Even though their website is only a few years old, it didn’t stop them from wanting to give it a visual makeover. In 2012, the El Paso-based company fine-tuned their philosophy and developed artwork which was used to promote the company’s mission, vision, culture and other aspects of the business.

Stanton Street was provided with some of these elements along with the task of developing a more playful yet professional look and feel. In additional to the new look overall, Stanton Street also revamped the design of Transtelco’s network map and added a second map which highlighted the network’s Northern Mexico and the southwestern U.S. footprint. website by Stanton Street - website screenshot

The Transtelco site was recently renovated to include updated graphics, featured videos, network maps and much more!

While the site content remained the same, some of the methods by which they are viewed did get an upgrade. Client testimonials were originally featured in text boxes but the new site displays them as video testimonials and can be accessed from any page of the site. The Press Releases page displays the most recent release and has all other releases categorized by year then headline. Designated Transtelco staff are able to access and update these sections of the site via the CMS (Content Management System) of the structure.

The new site has been up and running for a few weeks already so if you’re interested in their fantastic new look or curious about a redesign of your own site, check it out! Once you’re ready for your new online presence, shoot us a message or give us a call so we can get started!

1 Comment

Join Us in Welcoming Stanton Street’s Newest Addition – Amy O’Rourke!

in Announcements, Internal Stuff

Amy O'Rourke - President of Stanton StreetEvery once in a while a company welcomes a new employee or two but the announcement of a change in ownership is definitely big news. At the beginning of the year, Amy O’Rourke took over as owner and president of Stanton Street. If the name sounds familiar, it’s because her husband is Beto O’Rourke, former owner of the company.

So who is this new presence over at our office? Well, a little background on Amy. She lived the ranch life outside of Santa Fe prior to heading out east to pursue a B.A. from Williams College in Massachusetts. Amy majored in Psychology and received a certificate of concentration in Spanish before moving to Guatemala City for a year to teach kindergarten at the Colegio Americano de Guatemala. While she lived there she traveled extensively throughout Central America.

When Amy left Guatemala in August of 2004, she came to El Paso where her family was already residing. Shortly after her arrival, Amy met Beto and also began teaching first and second grade at El Paso Country Day School. In September of 2005, Amy and Beto married.

A few months before getting married, Amy began working with Centro de Salud Familiar La Fe, a non-profit organization in South El Paso. Amy worked at La Fe for seven years and helped start and direct the La Fe Preparatory School, a dual language charter school in the Segundo Barrio. Amy’s background includes work with various civic and non-profit boards with positions as: Co-Chair of the Paso del Norte Education Committee, Co-Chair of PDN Connect, member of UTEP College of Education Advisory Board, board member of the University Medical Center Foundation of El Paso and more.

Amy and Beto have three children: Ulysses – 6, Molly – 4 and Henry – 2.



The Law of Social Media

in Internal Stuff, Social Media

This morning we received an update from one of our providers about possible service interruptions. After a little digging, we saw reports about a distributed denial-of-service (DDoS) attack on their system. This attack was the result of a SendGrid employee Twitter-shaming two PlayHaven employees.

Being in this biz we know it’s inevitable that things like this will happen. And when they do, companies like us get caught in the middle. Thankfully SendGrid was able to restore their services quickly enough and we weren’t seriously affected. Unfortunately for the companies and parties involved, they are now cleaning up a devastating blow to their businesses and professional lives.

This morning’s events have left us with a very important reminder that even on the Internet, Newton’s law applies:

“For every action, there is always an equal or opposite reaction.”

When the Internet attacks, the blows can be swift and brutal. Make sure you have policies and procedures in place whether you’re on social media or not… because more than likely your employees are.


Read more about Twitter-Shaming Incident:
A Dongle Joke That Spiraled Way Out of Control
SendGrid Fires Company Evangelist After Twitter Fracas
How “dongle” jokes got two people fired—and led to DDoS attacks

Social Media Policies & Procedures:
To Do: Update Company’s Social Media Policy ASAP
Avoid Social Media Disasters in 2013
When HR Decisions Become Social Media Scandals