During the 2016 election we saw the spread of fake news on social media, the misrepresentation of facts was so overwhelming that we felt compelled to write an entire blog about it. Since then Facebook and other social media sites have been determined to work on their algorithms and carefully vet people using their services.
Mark Zuckerberg has exercised his voice and power to become somewhat of a philanthropist. Last month he published an extensive manifesto via Facebook where in it he outlined several goals for his social media platform. In the manifesto he spoke about how previously Facebook was a place to bring friends and families together but now he would be widening his lens by asking the question, how can he bring us all together and create a “global community?” He outlined a slew of initiatives that he would be working on including a Facebook where people became more “civically engaged” and voted more often.
This now a possibility with their new, “Town Hall” feature. The new feature is available under the “More” options on your Facebook mobile app. It’s a neat tool that allows you to connect to your local, state, federal, and national representatives. To get started using this feature you must first put in your address, Facebook won’t share this information but I’m assuming it does save it.
You need to put in your address so Facebook can pull the correct representatives. It will connect you to their official Facebook pages, and you also have the option to “Message” or “Email” them. It also makes you aware of how many of your friends are connected to their representatives which does nothing essentially aside from add pressure from your peers.
El Paso County Votes website reports that there are only 422,769 registered voters in our city, this number is a lot higher than previous years and tools like “Town Hall” are important to getting those numbers up. If you’re unclear about who represents you or how to contact them regarding issues that are important to you, I highly recommend educating yourself with this information. I would also recommend utilizing the Countable app. It delves more in depth on issues, bills, processes, and legislative procedures.
It doesn’t matter what side of the Presidential election you were on, one thing that we can agree on is how much social media and fake news impacted the decisions of many voters. Google and Facebook now realize that having incorrect information is just as bad as having none and they are working together to ban fake news sites from their platforms.
The U.S election was extremely popular on social media and the closer we got to November 8th the more intense and more frequent the posting became. While this would have been something to discuss before the election Google and Facebook are taking steps to make sure this doesn’t happen again. Google has updated its policy to say that the company will attempt to ban sites that “misrepresent, misstate or conceal information.” Google went on to say that sites that do not comply with this rule will be banned from using Google AdSense. Facebook has also updated its policy to rule out fake news sites from using Facebook Audience Network. Both tech giants have explicitly said that they will not advertise fake news stories and will work on their algorithms and continue to aggressively vet people using those services. The behemoth that is Facebook can no longer ignore how much power they have in distributing information to the American people. Google did not escape harsh criticism either and were held accountable for putting too much prominence on false news stories.
But will cutting them off be enough?
While their approaches will make it harder for fake news sites to bring in revenue, they will not completely disappear. Facebook and Google have started to address the issue of misinformation but solving this problem will take more than just an ad ban.
Social Media isn’t just for lurking your exes and old college buddies, it’s a huge part of how most of us get our information in real time. You need to keep the content on your blog and social media pages fresh and up to date. You can do things such as scheduling posts on all social platforms to keep your business in the forefront of your customers mind. Scheduling posts is a great tool to use so it takes the “remembering to post” out of the equation. The big question is, when do I post and how often? …
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As we mentioned earlier this year, Facebook changed the layout of their profile pages to a new Timeline format. Last month, they rolled this change out to businesses and this month they are modifying the Timeline layout… again.
We’re constantly on “Facebook Watch” so if you need help getting a handle on your Timeline or if you’re considering jumping in, give us a call. We can help you out with:
• Strategy & Approach
• Profile Set-Up
• Conversational Calendars
• Scripted Interactions
• Building Connections
• Expanding Your Fan Base
• Analyzing & Optimizing
Not only do we have a handle on Facebook, but also Twitter, YouTube, Vimeo and Google+. Social media is here to stay and if your businesses goals are to raise awareness and drive sales, it may be something to seriously consider.
Questions? Give us a call at (915) 351-8440 or fill out our contact form.