Android users listen up! Some of your information might be in the hands of the wrong people. There is a new malware breach that has reached more than 1 Million Google accounts and is infecting 13,000 devices every day.
Gooligan is the name of this dangerous software that roots vulnerable Android devices and will steal email addresses and authentication tokens stored on them. Once the malware has your sensitive information it can then access accounts such as Gmail, Google Photos, Google Docs, Google Play, Google Drive and G Suite. If Gooligan is successful at gaining access it has full control of the device and the ability to send commands to your device remotely. Any devices running an older version of the Android operating system, such as Android 4.x (Jelly Bean, Kit Kat) and 5.x (Lollipop) are the most at risk. The malware attack was uncovered by Check Point Software Technologies and they have published a neat tool to make it easy to find out if your Android device is infected. If after you run a check on your device and you find out that it has been hacked, Google’s director of Android security has recommended you run a clean installation of the operating system on your device. Attempting to install a clean version of your software is called, “Flashing” completing this process is complicated. Google recommends turning off your device and go to a certified technician in your area to help you flash the device.
It doesn’t matter what side of the Presidential election you were on, one thing that we can agree on is how much social media and fake news impacted the decisions of many voters. Google and Facebook now realize that having incorrect information is just as bad as having none and they are working together to ban fake news sites from their platforms.
The U.S election was extremely popular on social media and the closer we got to November 8th the more intense and more frequent the posting became. While this would have been something to discuss before the election Google and Facebook are taking steps to make sure this doesn’t happen again. Google has updated its policy to say that the company will attempt to ban sites that “misrepresent, misstate or conceal information.” Google went on to say that sites that do not comply with this rule will be banned from using Google AdSense. Facebook has also updated its policy to rule out fake news sites from using Facebook Audience Network. Both tech giants have explicitly said that they will not advertise fake news stories and will work on their algorithms and continue to aggressively vet people using those services. The behemoth that is Facebook can no longer ignore how much power they have in distributing information to the American people. Google did not escape harsh criticism either and were held accountable for putting too much prominence on false news stories.
But will cutting them off be enough?
While their approaches will make it harder for fake news sites to bring in revenue, they will not completely disappear. Facebook and Google have started to address the issue of misinformation but solving this problem will take more than just an ad ban.
As predicted, mobile devices are well on their way to surpassing desktop computer use… and with this fulfilled prophecy comes many changes to user experiences across the industry.
Mobile-First Design & Development
Thankfully, Stanton Street has been utilizing a mobile-first approach for a few years already. Many of our most recent custom website redesigns are optimized for viewing on a smartphone, tablet or desktop.
Google Search Index
Remember searching for a topic on your smartphone then having to pinch and expand your way to knowledge? Or, maybe you exit out of the horror and search for a not-so-stressful experience. Either way, Google is about to change that. They are now actively pursuing a separate search index for mobile, meaning users on a mobile device will see different results than a user on a desktop. And luckily, those results promise to be less pinchy.
What Does This Mean for Businesses?
- If you have a business website that isn’t mobile-friendly, it’s quite possible that you will see a decrease in traffic.
- Do you have a separate mobile site? You will now be competing against yourself as you lose traffic to the mobile version of your site. Find out how you or your developer can serve structure markup for both versions.
- If you already have a responsive site, then you earn two gold stars for being prepared. Your mobile-friendly ranking boost will be on its way.
Is My Site Mobile-Friendly?
If you’re not sure if your website is ready, Google has provided a pretty cool site where you can test your site performance. You’ll also receive recommendations on what to improve.
Long gone are the days of searching for something on your smartphone and getting unreadable results. This industry move couldn’t have come at a better time, my fingertips are sore.
Need advice on what to do? Give us a call at (915) 351-8440 or fill out our form!
Mashable, Why Google is retooling search to put mobile first
MarketingLand, All digital growth now coming from mobile usage — comScore
TheSEM Post, Google Search Switching to Mobile First Index from Desktop Index
Google has a multitude of services and it’s hard to keep them all straight most of the time. What’s important to growing your business and what can be put on the back burner until you figure out how it works? A Google service that you should definitely NOT be slipping on is claiming your business. What does claiming your business even mean and why is it important? Google My Business is a free, super easy to use tool for your business. This is another way that you can manage your online presence.
Why it’s Important?
Managing the information that Google users see when they search for your business or products is very important and makes you seem more reputable. When you have claimed your business or products on Google you are able to update pictures of your store front or products, your hours of operation, website, and street address. Interacting with your customers is huge and claiming your business is just another way you are able to do so online. When you claim your business you also have the ability to respond to reviews whether they be positive or negative.
How can not claiming your business be harmful?
Not claiming your business if definitely NOT a good idea. As I mentioned previously an unclaimed page looks bad and not as reputable. It could be displaying the wrong information, or even worse someone could have already claimed it. Having to reclaim you business is super inconvenient and time consuming.
If you would like more information on how to go about claiming your business check out this link. You could also give us a call at 915.351.8440 and we would be happy to point you in the right direction and in the meantime, take a peek at our beautifully claimed business.
Every so often we like to arm you with some technology terms that might help you understand technology and the very complicated internet. We have rounded up some online marketing terms that we feel you need to know. So take a scroll on through and get some clarification on something you’ve probably heard before but weren’t sure what they meant.
- Search Engine Marketing (SEM): This is the advertising done on search engines such as Adwords or Bing Words. You would usually purchase this type of advertising because you want to gain more traffic on your website. SEM also can be called Paid Per Click marketing.
- Bounce Rate: So say you have attracted more traffic to your site whether is be organically or paid but what happens once they get there. If they click on to your site and then quickly click away this is called a bounce rate. It’s the percentage of visitors that leave your site without even really looking at it.
- Traffic: This is an easy one to remember. It simply means how many people are visiting your site.
- Multi Channel: Facebook Ads, banner ads on a website, and marketing emails are all different channels used to drive traffic to your site. In a nutshell that is what multi channel means.
- Call to Action: When ever you are browsing the web and you notice a particular image or text trying calling your attention and requiring you to do something is called, Call to Action. What it is requiring you to do could be sign up for their newsletter, buy a product, or read more content.
Now that you have a better understanding of some common marketing terms get out there and make it happen. Never be afraid to try something new, you never know what’s around the corner.
Mashable asks, “Are we coming to the end of SEO?”
And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one.
It all comes down to what you believe search engine optimization is all about.
Merriam-Webster’s Dictionary defines Optimization as: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.
So we want a website that is fully perfect, functional or effective as possible. Who makes that determination? Who are you are optimizing the website for? Do you create a beautiful website for people to use, navigate easily though and ultimately come away with the product or information they needed. Or, do you create a website for a machine/spider that tricks the search engine into popping your website high up in the rankings, but that users ultimately hate and run away / bounce from after the first click?
At Stanton Street – we’ve never tried to game the search engines. We always considered SEO a part of the website from the ground up, not just the window dressing. We built websites for people, not for search engines. Our brand of SEO starts with:
- A solid site architecture and structure that follows the World Wide Web Consortium’s international standards
- Search engine friendly URLs that have words instead of numbers
- Website copy that is relevant, informative and original
- Navigation that is intuitive with no duplicate pages
- Necessary meta tags are short and to the point
- Search engines are notified of all relevant pages on the site
- Search engine webmaster tools are monitored for any issues that might arise
- Old pages are redirected to the most relevant page on the site
- Measurement of website effectiveness
We don’t do SEO tricks. We do solid websites. Nice that Google seems to have adopted our philosophy into their algorithm!
If you want Net Results for your website, you know where to find us!