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Snap Out of It

Snap Out of It

snapRecently I blogged about the distribution of fake news and how Facebook and Google are making it harder for people to peddle misinformation. While certain social media platforms were in the hot seat, Snap (formerly Snapchat) remained out of the spotlight. Snap is Facebook’s biggest competitor, so how did a social media platform with 150 million daily users manages to sidestep the issue?

Snap is a growing source of breaking news for users but there are a handful of reasons why the sometimes controversial social network doesn’t get brought up over debates about fake news. Snapchat is user-generated content that appears over a short period then poof it disappears. There have been many changes to Snapchat over the last few years they released filters, geo filters, and a news section to the app. The news that has been integrated is contained in a separate action they call Discover. The process that publishers go through to get content published is much more extensive, and Snapchat does a great job of vetting potential partners. The way that Snapchat operates is also very different than most platforms. Snap thrives on authenticity, not collecting likes and shares. Snapchat profiles do not display a follower count or even let users know how many followers they have. The app also doesn’t have any links for users to share so it makes it harder for snaps to go viral. Another way that Snap has helped stop the promotion of fake news stories is through a Live Story. This is a mashup of photos and videos of an event that work as a firsthand account and makes it difficult to alter this content. Snapchat is a very unique and somewhat experimental source of information, that is tightly managed. Whether that’s good or bad only time will tell. One thing that is for certain is practicing responsible sharing. Friends don’t let friends spread rumors.

 

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.

The Heartbeat of the Medical Center of The Americas Beats Stronger

The Heartbeat of the Medical Center of The Americas Beats Stronger

MCA-ResponsiveMedical Center of The Americas Foundation is truly a one of a kind. They have dedicated themselves to the advancement of biomedical research within our community. MCA knew that they needed an online presence that would get the public excited about the future of science and medicine. They wanted something professional with a lot of creativity. The MCA / Stanton Street team up was an obvious one considering we are both the best at what we do. The new MCA website highlights different programs dedicated to advancing the biomedical industry, their community outreach, and information on how you can be a part of their latest program, MCA Angels.

Their colorful homepage really gives you a feel for what MCA is about and their commitment to the field. You can obtain a lot of information about their programs, infrastructure, and support from the community. The easy to use tabs at the top of the site really help you navigate quickly through the various pages we have created for MCA. When scrolling over the About Us tab a colorful drop down menu appears to give you more options to learning about MCA. You are able to learn about their mission statement, their history and who sits on their board of directors. Trying to impress your professors or collegues and you need to find out more about their Annual Reports? No problem, we have given people the ability to not only see their 2014 reports but browse all the way back to 2012 in a neat organized fashion. The MCA news tab allows you to find out more information about the MCA Tech Park , a state of the art facility that is on schedule and on budget to open May of 2016. You are also able to read other headlines the Medical Center of The Americas Foundation has made.

The navigation bar is also home to a series of tabs that provide readers and researchers with MCA’s latest projects like Cardwell Collaborative, its subsidiary Redsky, and their MCA Campus located in South Central El Paso. While you are checking out all the newest development in health and science, don’t forget to watch a very profound and inspiring video that depicts exactly what MCA is striving to achieve everyday. After you have checked out their video on The Future of the Healthcare in the Borderplex you are going to ask, how can I help? That’s easy, whether you want to give monetarily or with your time we have included a Give button located at the top of the page. This makes it easy and convenient to connect with other fundraisers supporting the cause. Getting your information about MCA on the go is also easier than ever, we have made the site to fit screens big or small. Use your smartphone or tablet to give on the go.

We here at Stanton Street geek out over social media just as much as the next techie nerd so we had to include it on their homepage. Take a little scroll down to the bottom of the page you can easily access their Facebook, Twitter, and YouTube channel.

Even you just spend a few minutes on the Medical Center for the Americas new website it is easy to see how Stanton Street effortlessly created a place for professionalism, science, and creativity to coexist. Do you have a website or idea that you that you would like to take to the next level? Fill out our contact form and we’ll get started on making your company gets the notoriety that it deserves.

Eileen Lozano
Eileen Lozano is an Office Manager/Client Services Assistant at Stanton Street, an El Paso, Texas area website development company.

Contact Eileen Lozano at (915) 351-8440.