The Law of Social Media

The Law of Social Media

This morning we received an update from one of our providers about possible service interruptions. After a little digging, we saw reports about a distributed denial-of-service (DDoS) attack on their system. This attack was the result of a SendGrid employee Twitter-shaming two PlayHaven employees.

Being in this biz we know it’s inevitable that things like this will happen. And when they do, companies like us get caught in the middle. Thankfully SendGrid was able to restore their services quickly enough and we weren’t seriously affected. Unfortunately for the companies and parties involved, they are now cleaning up a devastating blow to their businesses and professional lives.

This morning’s events have left us with a very important reminder that even on the Internet, Newton’s law applies:

“For every action, there is always an equal or opposite reaction.”

When the Internet attacks, the blows can be swift and brutal. Make sure you have policies and procedures in place whether you’re on social media or not… because more than likely your employees are.


Read more about Twitter-Shaming Incident:
A Dongle Joke That Spiraled Way Out of Control
SendGrid Fires Company Evangelist After Twitter Fracas
How “dongle” jokes got two people fired—and led to DDoS attacks

Social Media Policies & Procedures:
To Do: Update Company’s Social Media Policy ASAP
Avoid Social Media Disasters in 2013
When HR Decisions Become Social Media Scandals

Naomi Dhillon
Naomi Dhillon is an Account Executive at Stanton Street, an El Paso, Texas area website development company.

Contact Naomi Dhillon at (915) 351-8440.

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