Businesses, be aware. Your customers want to talk with you, and they want to use new media to do it, as reported by the Center for Media Research, “American Customers Want a Dialog With Business”, in an online poll was conducted by Opinion Research Corporation. (New media consists of sites such as Facebook, Twitter, Flickr, iTunes, YouTube, blogs, online games, and interactive message boards.)
Issues on their minds include corporate responsibility and influencing business decisions by contributing their point of view. They also EXPECT you to engage in the discussion.
The survey also points out; buying decisions are made based on information gained from new media. Positive product feedback enticed 30% to buy, while negative feedback cause 23% to switch brands or even boycott a company.
Does your company have a presence on new or social media? Stanton Street will be happy to advise you in getting Net Results.
